Browsing by Subject "Jätkäsaaren erityispiirteet"

This thesis aims to examine the current regional identity of Jätkäsaari, a district of Helsinki, halfway of its construction phase. In the thesis I aim to find out, what are the most important factors in creating a regional identity for Jätkäsaari from the perspective of both the urban planners of the region and its residents. Moreover, I also sought to find out, how the regional identity of Jätkäsaari has been shaped in the planning phase of the district, and how the regional identity of Jätkäsaari has been modified by means of branding. In addition, the aim of the thesis is to find out how the residents of Jätkäsaari experience the identity of the area, and what factors make up regional identity. I interviewed three key experts for the thesis, who were substantially involved in the planning work of Jätkäsaari. In addition, I surveyed the opinions of Jätkäsaari residents on the topic by using a questionnaire published on Facebook. 80 people responded to the survey. The data was collected in the spring of 2019. The answers to the expert interviews and resident surveys are compared and used to find out, how the views of the residents and the planners relate to each other, and to determine the most important features of Jätkäsaari's regional identity. The results of the questionnaire show, that Jätkäsaari has clearly started to develop a distinctive identity. Maritimeity and the port's presence are important factors of the identity. However, Jätkäsaari is also designed as a clear extension to the city center of Helsinki. On the other hand, some residents of the area also perceive Jätkäsaari as its own territory and as an island that clearly stands out from the city center. Community spirit of Jätkäsaari has started to develop already from the early stage. Resident evenings have been popular from the beginning and there has been active discussion between the residents and the planners about the development of Jätkäsaari area.