Browsing by Author "Fagerlund, Siiri Eveliina"

The #MeToo campaign started on social media in 2017, empowering women who had experienced sexual harassment and- violence. From the start the campaign was criticized for the lack of intersectionality in representation. In the autumn of 2018, the leading figure of the campaign, Asia Argento, was accused of having sexual relations with 17-year-old Jimmy Bennet. The new story presented a differing narrative from the main storyline of #metoo, that eventually resulted in heated online debates where gender, power relations and sexual violence were present and debated. The campaign has inevitably shaped society, and the way we talk about sexual violence in an online setting. This thesis focuses on the narrative of Asia Argento on social media; how she is narrated in relation to her gender and categories of #metoo and sexual harassment. Thus, the purpose of this thesis is to analyze how women are viewed on social media in the post #metoo context. The theoretical framework of this thesis builds on existing literature on feminism, gender as a cultural construct, sexual violence and power relations as part of gender and feminism, social media, hate speech and how these subjects are discussed on social media in the #metoo context in which its own communicative practices apply. The main source material is provided by Rossi (2015), Daniels (2016), Kantola (2015), Kitzinger & Thomas (1995) and Meikle (2016). The qualitative study applies feminist epistemology to analyze 75 comments collected from 5 news outlets: CNN International, the New York Times, CBS News, Fox News and ABC News. The data was collected with random sampling to enable a broad demographic of commentators, that were later fully anonymized apart from their gender. The analysis was conducted using categorical-content analysis. Argento is analyzed through three themes: women, #metoo and sexual violence. The findings indicate that white women are fair game on social media, as their appearance, merits and femininity is denied. The loss of credibility of #MeToo movement is highlighted through Asia Argento, whereas the women supporting her are processed similarly as Argento. The latest case further impacts the narrative of the victims, as the status of the victim is negotiated. The findings indicate that the power relation between genders strongly impacts how the society treats women. Victim blaming, and mob-shaming are apparent, as the social media has enabled freedom of speech. The findings further indicate that social media is a patriarchal environment, that nurtures misogyny. Hence, hostility, stereotypes and generalizations are apparent, resulting in an environment where the weak are silenced and dominant voices are being emphasized. This does not only apply to women, but to men as well, as they too are being faced with belittling and emasculation. The thesis analyzes the narrative of a woman in the era in which gender and gender roles are still being defined. It takes a closer look at social media, and how women are perceived on social media in the post #metoo context.