Browsing by Author "Mallea, Aleksi"

This master’s thesis is a case study of a Uruguayan based forestry company’s, Montes Del Plata’s, impact on the Uruguayan society. The company has a corporate social responsibility program, with which it is trying to steer the impact caused by its operations. The aim of this thesis is to identify what interpretations different actors give to the 'responsibility' in corporate social responsibility. Conflicts caused by the global pulp and paper industry have been studied in Latin America and this thesis is connected to that research, although no conflict has risen from the current pulp mill project. In addition, this thesis provides information how CSR connects to the wider global development, and the scope and limitations are discussed. The data in this study was collected by 18 interviews as well as doing participant observation in Uruguay in the spring of 2012. The interviews were held with stakeholders identified by the company Montes Del Plata. It was found that different stakeholders have different opinions about responsibility in this case. The corporate responsibility is seen as socially constructed by the stakeholders of the company. The reasons for the different views on responsibility can be linked to the three dimensions of corporate social responsibility: social, environmental and economic. CSR was found to not be applicable to global development.