Browsing by Subject "Welfare"

Personalized pricing as a pricing strategy has become possible as a result of technological advancement. Personalized pricing uses data to determine prices that differ from uniform pricing and as a result, welfare effects change. This master thesis uses a two period oligopoly model to analyze welfare effects of personalized pricing and then applies modifications to the model to account for EU Regulations. The model finds that regulation helps mitigate negative welfare effects by reducing the amount of inefficient switching and a price ceiling helps to reduce the appropriation effect for a consumer with a high willingness to pay. A case study is used to illustrate a use case for an oligopolistic market to bring real-world context to the theoretical model. The research question is important, because it increases awareness about the effects of regulation on personalized pricing in the European union internal market.