Browsing by Author "Salminen, Marsa"

Faculty of Educational Sciences Laitos - Institution - Department Department of education Tekijä - Författare - Author Marsa Salminen Työn nimi - Arbetets titel Onnistunut ruokahävikkineuvonta; marttapiirien kotitalousasiantuntijoiden kokemuksiaja näkemyksiä Title Successful food loss advice; experiences and views of the Martha’s home economics specialists Oppiaine - Läroämne - Subject Home economics Työn laji/ Ohjaaja - Arbetets art/Handledare - Level/Instructor Batchelors Thesis / Kaija Rautavirta & Sari Kivilehto Aika - Datum - Month and year June 2017 Sivumäärä - Sidoantal - Number of pages 38 pp. + 2 appendices Abstract Objectives. In the developed countries, most households and restaurant services make the most significant food loss to climate change. In Finland, the Martha Organization, a Finnish home economics organization, have been one of the actors in food information counseling for consumers. Counseling has not reached so much consumers as it would have been desirable. The purpose of this study is to find out the experiences of the Martha’s home economics specialists on successful food information advice and ideas on how best to realize successful food information advice based on their experiences. The success of the research was based on success-oriented job development based on the concept of strength in positive psychology. In this study, research questions are structured according to the classical 4P model of marketing, attention was paid to the product's content (=product), price, availability (=place) and promotion. Methods. A qualitative research was chosen as a research strategy. The research material consisted of six theme interviewing sessions by the Martha's home economics specialists. The home economics specialists represented different district associations in Finland and had worked as home economics specialists for less than one year to 41 years. The interview material was transcribed and analyzed using the content analysis method utilizing the classic 4P model of marketing. Results and Conclusions. The survey showed that most of the experience of success in a counseling session that was a content. Functionality and concrete examples addressed consumers. Media coverage was also felt to be working. As a development idea of the material, it emerged that the Marthas would go to where people are already ready or come to the scene by some other thing. The Martha's communications also emphasized clarity and clear language. The social position of different target groups does not seem to matter to the ethical perspective of food loss. By raising food mentoring advice, ethicality alongside the issue of economics makes it possible to reach equally all consumers regardless of the of the consumer's income level. Avainsanat - Nyckelord ruokahävikki, kotitalousneuvonta, martat, onnistumiskeskeinen työnkehittäminen Keywords food loss, household advice, the marthas, success-oriented job development Säilytyspaikka - Förvaringsställe - Where deposited University of Helsinki, e-thesis Muita tietoja - Övriga uppgifter - Additional information