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Browsing by Subject "Kuluttajakasvatus"

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  • Säynevirta, Heidi M. (2016)
    The purpose of this research is to examine self-indulgent behaviour of young adults in low income households. I focus my research both on what purchases a person with low income sees as indulgence and in what kind of situations they resort to indulgent behaviour. I base my research on previous Finnish research on consumerism in low income households and studies about self-indulgence and gifting oneself. As a definition for low income households I use the common European practice on counting those households who earn less than 60% of the median income as low income households. The research data was gathered as an internet survey to 20-34 year old childless persons whose households earn approximately 1800€ or less per month. 213 people who met the criteria answered the survey. From the data I categorized the most common purchases and situations classified as indulgent, as well if the reason for respomdent's low income or the age had any effect on answers. Instead of finding causal connections between different variables, the purpose of this study was to describe the most common methods of self-indulgence. This research concludes that people with low income do pamper themself often. 80% of the respondents pampered themselves multiple times a month. Most of the self-indulgence was performed through food and drink. Especially delicacies and more expensive (than their average) groceries were used for indulgence. Eating out, going to cafeterias, and consuming alcohol were common methods for self-indulgence. In addition, money was spent on clothes, culture, and free time recreation. The results were parallel to other studies concerning self-indulgence and self-gifting. Even if there was less money to spend, the purchases were similar to what people usually buy to pamper themselves.
  • Suhonen, Lilli (2017)
    There are three contents at the home economics’ national core curriculum for basic education in 2004 and 2014. All the contents are equal to each other’s’, but home economics teachers highlight them diverse ways during home economic classes. Prior studies have indicated that teachers are used to highlight the least content related consumer education. Teachers feel that consumer education is hard to implement at home economic classes. The aim of that study is to clarify home economics teachers’ experiences on consumer education during home economics classes. The aim is to find out, what kind of teaching problems teachers have concerning consumption and financial issues. This study was carried out as a qualitative study. Data were collected by interviewing five home economics teachers. Semi-structured theme interview method was used when carrying out the interviews. Transcribed data were analysed through a qualitative contents analysis. The results show that teachers believe that consumer education should be part of basic education and home economics classes. However, teachers experienced household teaching as a subject of handicrafts and learning food and cooking skills are the most important thing. Therefore, content related consumer education was less noticeable during home economics classes. The clearest challenge of teaching consumption and financial issues is teachers’ attitude concerning consumer education. They don’t feel that the content related consumer education is as important as the two other contents. Lack of updating training and inferior quality of learning materials were also seen as a problem. The results reflect that contents related consumer education should be more in updating trainings and learning materials should be developed. The results are mainly consistent with the results of previous studies