Browsing by Subject "itsenäisyyspäivä"

The purpose of this thesis was to collect information on the level of Finnishness featured in women's independence day Castle ball evening dresses. The theoretical section explored semiotics with picture analysis technique, history of dresses and Finnishness. The data was collected from a film of the President's independence day Castle party, broadcasted in 2016. It was possible to watch on Yle Areena website. The data was analysed using qualitative and quantitative methods. In qualitative methods, 25 evening dresses were analysed using semiotic picture analysis. Quantitative methods contributed to the total sum of women's evening dresses in the Castle ball and themes of dresses. These results suggest that Finnishness in the design of Castle ball dresses is not popular in the year 2016. Only in 39 percent of dresses examples of Finnishness were present. Qualitative results showed how the colours and materials of the dresses were the main modes to feature Finnishness. The result of these findings indicates there is a growing interest in multiculturalism in Finland. This can explain the reason why Finnishness is not incorporated within Castle ball evening dresses and must be considered how multiculturalism affects the existence of Finnish culture and traditions.