Browsing by Subject "kuluttajat"

Goals. The goal of the study was to examine Finnish female consumers’ views on food safety. The answerers all had at least one child. The research questions were what kind of matters the consumers consider as risks for food safety, how the consumers aim to effect food safety risks with their own actions, and by whom food safety information should be produced for the consumers to trust it. According to earlier studies, consumers can be divided roughly in two groups: those who are conserned about food safety and those who aren’t. There are only a few studies on this subject and the latest Finnish study which applies to the entire population is from the year 2004. There are no earlier home economic studies, conducted in Helsinki University, on this subject. Methods. The study was conducted as a qualitative study and its material was gathered by the means of semistuctured theme interview. Six women, all with a family, participated in the interviews. One of the women was a test subject. The interview material was analysed by thematising the contents according to the research questions and examining which the-mes repeatedly emerged from the answers. Results and conclusions. As in earlier studies, the interviewees in this study could be divi-ded in two groups: those who were somewhat conserned of food safety and those who we-ren’t. Most importantly, the idea that the food should be as clean as possible and that not-hing additional should be added to the food during the production, stood out from the ans-wers. Food additives were also considered harmful per se. The answerers were interested in food safety but they weren’t already familiar with it. For further studies, it would interesting to examine in more detail what the consumers mean by the cleanness of food and what they consider clean food to be. Also, an interesting topic for follow-up studies is the consu-mers’ attitude towards food additives.