Browsing by Subject "vaikuttaminen"

Aim of the thesis was to find out how persuasion and influencing has been done in retail trades service counter. It is everyday life for men to do business in retail trade, but the subject is still relatively short on research. Persuasion and influencing has been studied, and from the field most relevant for this thesis has been Aristotle’s division of influencing to ethos, pathos and logos. Influencing with speaker’s status, feelings or knowledge is one of the most known division of persuasion and influencing. Behavior of salespersons in retail trade has been studied more and Kottlers, Armstrongs, Wongs and Saunders (2012) personal selling process was used in this thesis to clarify different phases of selling process. In the thesis will be canvassed, how persuasion is executed in service counter selling and what kind of measures salespersons use. For the thesis four salespersons from same retail trades meat- and fish counters were interviewed. Semi-structured interviews were executed for each separately and in the interview questions were about impressions of salespersons about persuasion and customer service. In the end of the interview, the interviewees were shown different customer profiles and pictures of meats, and tried to figure out salespersons argumentation tactics and reasons, why products are being sold and to whom. Received data was transcribed and analyzed in a way of subject analysis, meaning the data was divided to different subthemes, the themes were combined to classes and then from the results were analyzed all similarities and differences. Most significant finding from the perspective of persuasion was the salespersons usage of own rank and status (ethos) in persuasion. Interviewees also utilized impassioned persuasion (pathos) and this was often done with visualizing and associations. From the data also stood out a supportive meaning of relationship between customer and salespersons persuasion. This finding was important difference compared to other selling situations, because in retail trade salespersons have possibilities to build long-lasting relations to their customers. That is why it is interesting, that salespersons see relationship as important way of executing persuasion and influencing.

The purpose of this study is to find out how parents feel about their opportunities of influencing in their child’s kindergarten in Helsinki. The topic has been in the news copiously lately. The cooperation between the kindergartens and the parents is guided by numerous documents. “Varhaiskasvatussuunnitelman perusteet” states that the parents have a right to be a part of planning, execution and evaluation of the early childhood education. Influencing means altering or changing someone’s thoughts or actions. It is one of the most important things enabling the feeling of empowerment. Empowerment is the feeling of being an important part of a group and being able to influence and take responsibilities. In this study, I use a phenomenological basis. I used an internet inquiry to ask parents who live in Helsinki, how they feel about their possibilities of influencing in the early childhood ed-ucation of their children. There were 24 answerers. I did the analysis with analysis of content. The results were quite well in line with my expectations. Parents are given opportunities to in-fluence, but they feel like it is not enough. Most of the opportunities involve their own chil-drens day to day life, for example clothing and food. Many parents wish for possibilities to help the kindergartens with planning activities, like excursions and celebrations. There were also parents who are completely satisfied with the opportunities that they are given and the communication between them and the kindergarten.