Browsing by Subject "valistus"

Aim: This study explores the views of secondary school students regarding food waste cam-paigns and their views of how to conduct different them as effective as possible. Previous researches suggest that campaigns can influence opinions in general and cultural level ra-ther than affecting individual behaviour. Previous research also suggests that food education should be linked better on secondary student’s personal life. This research elaborates the fol-lowing questions: 1. How do secondary school students evaluate presented campaign mate-rials? 2. What do they consider to be the best ways to conduct different campaigns in gen-eral? Methods: The material of this study consist of interviews of six secondary school students from the same school from the city of Pori. The materials was gathered by two-group-interviews in December 2016. Example materials from three food waste campaigns were used as accessories for the interviews. The participants evaluated the campaigns they were shown and expressed their thoughts about them. The participants were also asked to ex-press their views on informational campaigns in general. Interviews were conducted as semi-structured theme interviews. The study material was analysed using data-driven quali-tative analysis. Results and conclusions: The participants primarily focused on the visual aspects of the ma-terial shown rather than its actual message. This is due to the campaigns' focus demograph-ic being younger than the participants. Regarding this the students pointed out that for any campaign to succeed, the subject matter itself should be sufficiently interesting. To make a difference in personal habits, the students thought the most effective ways would be to point out negative avoidable consequences, to indent the whole classroom and to use campaigns repeatedly.