Browsing by Author "Schroderus, Carl Samuel"

This master's thesis examines the Finnish financial media's experience with the European Union's taxonomy for sustainable finance in 2021 and 2022, using Goffman's (1974) frame analysis. The study looks at the parties involved in the framing process in Kauppalehti and Helsingin Sanomat, as well as the themes, tones, and their connections in headlines and texts. The aim of the research is to increase understanding of the framing of topics related to sustainability in the media. There has been no previous research on the framing of the European sustainable finance taxonomy in Finland, which is why the research results fill a gap in a subject that has potentially significant effects on the operations of European companies in the future, especially in terms of mitigating and adaptation to climate change. The research results show that political actors are clearly the most active group in framing the topic, although individual journalists have a larger role in comparison to individual political actors. The European sustainable finance taxonomy has been framed in the media mainly around forests, energy, and biodiversity, often in a neutral or negative light in the years 2021 and 2022