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Browsing by Subject "content analysis"

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  • Neuvonen, Eerika (2019)
    Corporations’ desire to act in a responsible way as well as the amount of sustainability guidelines has increased during the past decades. Responsible Care (RC) program is an international sustainable development guideline practiced in chemical industry. The program focuses on sustainable use of natural resources, safety and sustainability of production and products, well-being of work community and reduction of waste and emissions. This study seeks to examine the correspondence of contents between national Responsible Care (RC) program in Finland and sustainability framework guidelines known worldwide. The aim of the study is to examine how corporations in chemical industry who follow the national RC program can meet the goals of sustainability framework guidelines, what are the main differences between the national RC program and other sustainability guidelines, and how the national RC program should be improved. The research methods include the content analysis and in-depth interview for corporations. In this research, the sustainability framework is built and the involved guidelines are specified. The national RC program is reflected on the sustainability framework guidelines through content analysis. A model for comparative content analysis is developed to compare the contents of sustainability guidelines by the means of qualitative data visualization through radar charts. The corporate in-depth interviews are applied with a view to obtain complete and comprehensive responses. This study demonstrates that the national RC program highly corresponds to sustainability framework guidelines in terms of environmental responsibility and safety, while the RC program less highlights the dimensions of social and economic responsibility. Based on the main differences, the possible targets for improvement in the national RC program are suggested to enhance consideration of economic and social aspects in the program. From the in-depth interviews, corporations recognize the national RC program to be a useful tool to implement and develop corporation’s sustainability work, yet there is a need to better correspondence with sustainability framework guidelines and to be more user-friendly in practice.
  • Katila, Anni-Sofia (2020)
    Meat consumption in the world is increasing, which has significant negative effects on the ongoing climate change. There is a need to make people change their diets towards more plant-based. One of the problems is that there is a negative atmosphere around veganism and vegans that prevents the change. In order to get people more plant-based, that negative atmosphere around veganism and vegans should be reduced. The aim of this study is to find out what kind of arguments are used against veganism and vegans, and what rhetorical strategies are used in these arguments. Previous studies have shown that there is still a strong belief that meat is a necessary part of the diet to keep one healthy. Studies also show, that the reason people do not change their diets can be attitudinal, for example that people think they are meant to eat meat, or practical, for example that there is not enough information available. The material for this study is from the Finnish online discussion forum Suomi24 and consists of messages that are against veganism and vegans. The Suomi24 data was retrieved from the KORP interface, where it was possible to search messages related to veganism. There is no information about the people behind the messages, because they are anonymous on the forum. The material was analysed with content analysis and strengthened with rhetorical analysis. Categorization was part of the analysis and categories were coded to the material in the Atlas.ti program. As a result, there were seven main categories and 28 sub-categories under two parent categories. The most common arguments against veganism and vegans were related to health, vegans as individuals and how vegans act. The most commonly used rhetorical strategies were factual argumentation, categorization, extreme expression and taking distance from one’s own interests. As a conclusion, to be able to increase plant-based food in people’s diets, more available information is needed, and positive encouragement without incrimination to build up an attractive atmosphere around veganism and vegans.