Browsing by Subject "sustainable event management"

This thesis explores the drivers and barrier to greening in the Finnish music festival scene. The term greening originates in literature on sustainable business and refers to the process of a company achieving greater sustainability through investments, managerial and organisational decisions and implementing policies and processes. The concept of greening is applied to music festivals, a type of event, that cause significant negative environmental impacts. Sustainable event management attempts to mitigate negative environmental impacts and to cause positive impacts for instance through environmental education and inspiring behaviour change. As a theoretical framework, this thesis uses drivers and barriers impacting the greening of music festivals identified in literature. The drivers (organisational and personal values, competitive advantage, consumer demand and the desire to educate) and barriers (lack of finance or support from stakeholders, lack of control over venues, lack of control over patron behaviour, lack of time, lack of sustainable supplies and suppliers), networking in the festival scene and the use of external environmental audits form the basis for a qualitative content analysis. The findings based on interview data from five Finnish music festival managers and a representative from an environmental auditing service suggests that the most significant drivers are value-based and the motivation for greening stems from personal pro-environmental values and the desire to inform and educate audiences. The barriers to overcome are external, related to stakeholders, infrastructure and the supply chain as well as unsustainable attendee behaviour. Additionally, there is among festival managers some uncertainty regarding best practices. A need for increased support from stakeholders and for accessible information highlights the importance of networking. External auditing services should offer flexible and contextual tools and a more inspirational tone. In conclusion, sustainability is seen by the Finnish music festival scene as a key issue and one of increasing priority in the future.