Browsing by Author "Waldmannstetter, Sonja"

In today's media landscape, parasocial relationships (PSRs) form a significant aspect of recipients' lives. This study explores the realm of PSRs with favourite characters from TV series belonging to social minorities. Building upon Horton’s and Wohl's theoretical foundation from 1956, research in this area has continually evolved. The study aims to decipher the complex layers of meaning individuals attribute to their PSRs and the subsequent impacts on identity development, personal growth, and perceptions of social minorities. Employing a qualitative approach with semi-structured interviews and thematic analysis, 12 participants aged between 25 and 35, with a favourite character from a social minority, were selected. Four main themes emerged: "Meet the Character," "Self-Perception," "Fulfilling Needs," and "Learning." The results illustrate the profound influence of PSRs on viewers, extending beyond mere entertainment. Participants described their favourite characters as friends, role models, and sources of comfort, forming deep and emotional bonds that contribute to a sense of belonging and support. Furthermore, the study investigates how PSRs actively contribute to personal identity development and self-growth. Participants consciously drew parallels between themselves and their favourite characters, adopting positive traits and fostering a sense of individuality. Additionally, the study sheds light on the educative and transformative role of PSRs in shaping perceptions of social minorities. While participants reported heightened awareness and understanding of challenges faced by these groups, the study emphasizes the importance of accurate and positive representation in the media. For individuals belonging to social minorities, the authentic portrayal of their identity provides a sense of affirmation and acceptance. The findings advocate for further exploration of PSRs in the context of television series, identification, and self-perception, emphasizing their potential to promote understanding, empathy, and informed discourse about social minorities.