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Browsing by Subject "diskurssianalyysi"

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  • Mustonen, Jenniriina (2017)
    Aims. The aim of this qualitative study was to find out what information the special education students' IEPs' (Individual Educational Plan) includes about different activity areas. The activity areas are based on the National Curricula for basic education and they are motor skills, language and communication, social skills, skills in daily functions and cognitive skills. The aim of the study was to find out what other information the IEPs' includes. The study also aimed to find out what information IEPs' includes about multi-professional cooperation and the different responsibility that they share. Even though, the aim of the IEP is to ensure that the right special support is given to the student, there are also concerns about the documents. Earlier research shows for example that the information that has been written to IEPs mainly describes the problems and the challenges that the student has. The goals that have been written to the documents are often general and not measurable. Methods. The research data consist 20 IEPs that has been written to the children with special needs. The data of the research was collected earlier to the use of Special Education Research of the University of Helsinki. The IEPs were written to the students that are in need of the special support and who are studying by the activity areas. The data was analysed by using the qualitative text content analysis and discourse analysis. Results and conclusions. Based on the research, when the data was analysed by the activity areas the IEPs contained mainly information about students' cognitive skills. The discourse analysis showed that the information about activity areas were mainly positive, but there was also negative information concerning the activity areas. The information that were not about the activity areas were for example about student's hobbies, integration, student's self-esteem, motivation and studying environment. The results showed that the other information in the IEPs were mainly neutral. In the IEPs there were all in all 21 different multi-professional cooperation mentioned, but in the documents there were no more information about how the cooperation was organized.
  • Silvennoinen, Sari (2020)
    The purpose of this thesis is to investigate what kind of ideals of a teacher and teaching con-structed in the curriculum texts of teacher education. The research questions are: 1) what kind of discourses can be read out from curriculum texts and 2) what kind of ideals and val-ues are attached in teachers in teacher education curriculum texts. The material of the thesis consists of general descriptions of the program catalogues of teacher education in the univer-sities of Helsinki, Lapland, Tampere and Turku, which were valid in the academic year 2017-2018. The theoretical background draws from curriculum research as well as research on the teacher ideals. The research method is discourse analytical reading of curriculum texts. There are three discourses on teacher education in the curriculum texts. The first discourse is discourse of science that relates teaching to academic teacher education. The second dis-course relates teaching to society considering teachers as actors of social change. I have named the second discourse as the discourse of social change. The third discourse empha-sises the effectiveness of teacher education in responding to the needs of the working life by producing teaching professionals. I have named the third discourse as Discourse of labour market and efficiency. The fourth discourse is an individual-centred discourse in which teaching is discussed as a means to the individual’s own development and the growth of in-dividual strengths. In general, all four discourses are present in each curriculum. The strong-est of these is the discourse of social change. The most significant exception is the University of Lapland where the teacher education cur-riculum text highlights locality, the significance of individual's own internal capabilities and problematisation of gender. The history of the University of Lapland provides the curriculum the specific nature. The question to be considered further is whether it is possible to find strength and new perspectives for teacher education from the strengths of each university in-stead of following the narratives and phrasing of educational ideologies alike in other univer-sities.
  • Inkinen, Milla (2021)
    Previous research has shown that there is deficiency in the quality of early childhood education of children under the age of three. The purpose of this study is to describe with discourse analysis what kind of meanings teachers give to successful pedagogy in their narratives. In addition to discourse analysis, I reason the meanings given to successful pedagogy with National Evaluation Center’s (Karvi) process factors of quality (Vlasov ym., 2018). The main question of this study is how teachers working with children under the age of three speak about successful pedagogy. The material of the study was collected with a questionnaire that was shared in two early childhood education related Facebook groups. The material consisted of 32 narratives where teachers that work with children under the age of three talk about a pedagogically successful day. The material was analyzed with discourse analysis. The analysis and interpretation were strongly based on social constructionism that emphasizes the material as the object of the study. Four larger interpretative repertoires were found from the narratives of the teachers. These repertoires were: Adult meets child, Learning is holistic, Everyone knows what they are doing and The repertoire of insufficiency. These interpretative repertoires represented the most crucial meanings given to successful pedagogy. The repertoires performed in the narratives partly overlapped and parallel. The teachers of early childhood education emphasized sensitive and individualized encounter and interaction that takes a child's interests into account. Learning was seen holistic, and it was typically placed in situations of basic care and small group action. In the aspect of Karvi’s process factors of quality there is still need for improvement in the quality of early childhood education of children under the age of three. The lack of goal-directed pedagogy and support of peer interaction in the narratives arouses a question whether the concept of participation is understood inadequately.
  • Finch, Susanna (2013)
    The study examined a bilingual child's agency in the context of a bilingual school. Previous research has shown that supporting a pupil's agency improves his or her motivation and engagement towards school and hence also enhances learning results. The traditional roles of teacher and pupil can be changed by encouraging pupils to agency. Bilingualism is a pervasive phenomenon in the world and affects the Finnish school worlds as well. The need for language proficiency and the demands for bilingual education increase perpetually. The study sees language as a base for human action and that it is used as a tool in the expressions of agency. The study strived to find out how children express agency and how they use their mother tongues if they have two mother tongues instead of just one. The goal of the study is to examine how the agency of an English?Finnish-bilingual child is expressed through verbal communication in a classroom. The study also strived to investigate what kinds of tasks the two mother tongues are used for in interaction. The case study centers on one 11-year-old American Finnish focus student who speaks English and Finnish as her mother tongues. The data of the study were collected by videotaping in a fifth grade of a bilingual school. In addition, a semistructured interview was used to interview the focus student and her mother in order to find out what kind of language choices the child makes and how was the development of the child's bilingualism and two mother tongues supported. The data consisted of approximately 8 hours of video material. Agency and language were examined from the viewpoint of the sociocultural framework. The results were interpreted using qualitative discourse analysis. The main result of the study is that the focus student's agency was expressed in verbal communication in a classroom through three different ways: through expertise, providing humor, and playing with institutional roles. Another finding was that agency was created partly through language. The focus student used her two mother tongues consistently for different tasks, of which communicating with family, friends, and teachers was the most significant one.
  • Loponen, Enni (2015)
    Children's societal participation occasionally occurs as an important topic in public debate. There has been actions for increasing children's point of view both in research and in real life operating models. The purpose of this research was to describe the picture of children's societal participation in school context painted by parliamentary debate during years 2007-2010. In this research the picture of children's societal participation in school context is analyzed, delineated and interpreted. The material used in this research were the statements used in parliamentary debate in Matti Vanhanen's second government term of office (2007-2010). There were 44 proceedings that were relevant in this research, and in those proceedings there were 104 statements that were analysed. The analysis proceeded first by categorizing the research material by using content analysis. After that categorization the research material was analysed with the methods of critical discourse analysis and different discourses describing ways of speaking about children's societal participation were formed. The process of forming the discourses was delineated by using Teun A. van Dijks macrostructures. Every discourse formed in this research was divided into micro – and macrostructures. These discourses formed together also formulated two superstructures. These two ways of speaking were reigning the picture constructed of a child as a societal participator and school as a place of participation. According to this research the picture of a child as a societal participator seemed to be rather passive. The child was seen as an object of the actions of the adults that can be influenced by interventions, also made by adults. Those interventions seemed to produce participation and agency that was highly normative. The actions of a child and his/her possibilities for participation were also found concerning from adults point of view – children were seen to be adults' responsibilities. The picture of a school as a place for participation was formed as a production facility that produces active citizens and future participators in to society. On the other hand, the ways of speaking about school were also highlighting different problems linked in school and its possibilities to produce participation. The concept of agency also arose from the results of the analysis. This concept is considered through the modality model of agency made by Jyrki Jyrkämä.
  • Toivola, Tiina-Maija (2015)
    Educational capital has a strong significance on a person's status in the society. The possibilities for individual choices in the field of education have increased and decisions concerning education are expected at a very early stage. Educational choices are mainly seen to be a phenomenon among the middle class: the lower social classes have less cultural capital to make choices. The study approached the topic of educational choices from low-educated parents' point of view. The purpose of this study was to understand how low-educated parents describe the principles and values that affect their educational choices. The descriptions are understood as life politics. Life politics include parents' understanding of the significance of education as well as the future scenarios the parents create for their children. This study participates in the discussion of social class and education, and suggests the use of the concept of life politics in the educational research. The research data includes ten thematic interviews carried out to sixth-graders parents' in the city of Espoo. The interviews were implemented as a part of the research project Parents and School Choice (PASC). The data has been analyzed with discourse analytical tools. The results of the study can be summarized in four discourses which can be understood as parents' life politics. First discourse emphasizes the significance of attitude in life, the second one sees education as a way to professional qualification and employment, the third discourse understands education as a way to social mobility and the fourth discourse defines education as an arena for personal development. Discourses include different conceptions of the importance of education and different future scenarios the parents create for their children. The study concludes that the concept of life politics is a useful tool for studying and describing families' educational strategies and the underlying principles and values. Life politics broadens the possibilities to understand the mechanisms of educational choices among parents: it pays attention to the individual life decisions. The concept also supports the former research on social class and education.
  • Lähetkangas, Outi (2018)
    The purpose of the thesis is to interpret the range of discussion concerning consumerism and the significance of possessions, that is present in the media. The method used is interpretive structuralism, which is a form of discourse analysis. My research questions have emerged from the data and the analysing prosess has restructured and refined them during the prosess. The data consists of 26 Finnish articles and columns in which Marie Kondo’s The life-chaning magic of tidying up, other organizing books or voluntary simplifying are discussed. The articles have been published in 2014–2017. The context of the study is in the Finnish consumer society, the forming of which I will reflect in relation to the development of the western consumer society, massconsumption, throwaway society and the rapid transformation of the Finnish social structure among other things. The standard of living has been dependent on aquiring wealth and on the amount of posessions, but in a mature consumer culture the consumer can also enjoy the act of not consuming. In consumer cultures, consuming is the practice through which individuals take part in social life and bond with each other. The results of the analysis suggest that there are six discourses present in the data: The life-changing power of tidying up, Posessions as burdens, Ecology and restraining consumption, Womens status in the household, Consuming as entertainment and Historical effect ”the burden of scarcity”. A discourse includes various aspects and opinions, positive and negative, which rise from the range of discussion present in the data. These discourses are not clear-cut, they overlap and same topics might be discussed in many of them.
  • Vilhunen, Milla Helena (2015)
    The aim of this master's thesis is to examine the formation of special in the speech of teachers. The theoretical framework is based on the stance that people try to make sense of the world by perspective of normal. However, to be normal is possible only if something is deviant from it. When it comes to schools, these lines between normal and deviant have been seen to be linked to the relation of mainstream education and special-education. The interest of this study is to analyse, how the special is formed in the speech of teachers when there is more and more students in special education and when the official direction is to bring mainstream education and special-education together by constructing teaching of all students in the same classroom. The research data is formed by interviewing special- and class-/subject-teachers. The interviews were constructed as groups, one included special -teachers and the other one class-/subject-teachers. There where total of seven interviewees. The interviews followed the rules of theme interview. I have analyzed the data by using discourse analysis. According to my results the special were formed as maladjustment, certain problems, imperfection and change. The lines between normal and special operated on the other hand between all students and on the other hand the lines were situated only between certain students, them being the students in the special education class and the students in the mainstream class. When it comes to the consequence of special it was the situation of the student that were concerned. The conclusions of this research suggest the persistence of some categories in schools and the place as an essential component for defining the lines between normal and special. Worth noticing is also the ways that showed the possibility of negotiation.
  • Vilkman, Beisa (2021)
    Making crafts is no longer based on need alone. The importance of craft as a subject emphasizing self-expression has grown, and craft teachers have a significant role in how craft is valued in the future. The theoretical framework of the study examines the sociocultural context of craft and which elements affect the expressive meanings of craft. The study outlines the meanings associated with craft expression by craft teacher students and discourses based on the research data. The use of language as a research subject reflected the contextual nature and culture of the meanings related to craft expression. In the study, discourse referred to a fairly established discussion about issues that construct social reality. The research data consisted of 38 essays written by the craft teacher students in the University of Helsinki during the Study planning course in 2014 and 2017. Part of the essay assignment was to reflect on one’s own craft expression. The qualitative research method was interpretive discourse analysis. Initially, through content analysis, I outlined what meanings craft teacher students attached to craft expression when describing their own craft expression. In the discursive analysis phase, I interpreted what kind of discourses were constructed from the data. The data emphasized product- and need-based understanding of craft, in which practicality was found to exclude expressiveness of craft. Based on the data analysis, four discourses of craft expression were constructed: sustainable craft, flawless craft making, beauty and non-expression. Like the meanings associated with craft expression, discourses overlapped, and the topics got various aspects in different discourses. The meanings and discourses associated with craft expression open up the effects of craft culture and help to understand the significance of craft as part of the diversity of life.
  • Heinonen, Rose (2023)
    Aims. It is generally known fact that personnel training is the most extensive form of adult training in Finland, and for many organizations, competent personnel is mandatory and ensures competitiveness. The goal of the study was to find out what kind of meanings personnel training has for people working in the personnel service sector and what factors encourage and discourage them to participate in the training offered by the employer. The research examines the meanings employees attach to personnel training and their effects on the employees’ own, subjective experiences. The key here is how employees value personnel training. The review also includes what kind of factors guide employees to apply for training offered by the employer and, on the other hand, what factors slow down applying for training. Methods. The material used was the interview material, which consists of interviews with nine people working in a company in the personnel service sector. Five of the interviewees were female and 4 were male. The interviews were carried out using a Teams connection in the spring and summer of 2021. The interviews were recorded and transcribed. The interviewees were treated anonymously throughout the research process, as was the company where they work. The analysis method of the data was material-based discourse analysis, and discourse categories containing different meaning systems were constructed from the speech of the interviewees. The starting point here was the speech of the interviewees and the social reality built up in their speech and its examination and analysis. Results and conclusions. The research showed that for all interviewees, personnel training is extremely important and is considered an intrinsic value and self-evident part of the organization. The interviewees see themselves and the organization as active and reciprocal actors and consider themselves responsible for their own competence. Many interviewees built their views on personnel training using the 70/20/10 model. The incentives for applying for training were seen as the development of one’s own competence and the efficiency of operations, as well as collectivity. On the other hand, online mediation, scheduling challenges and content and implementation irrelevance were seen as discouraging factors. On-site training that connects colleagues and develops one’s own core competence is seen as a desirable. On the other hand, online training offered a short notice with irrelevant content is one that you don’t want to participate in. The basis of all this is employee’s strong idea that learning and skill development are seen as positive self-values.
  • Lempinen, Laura (2015)
    The focus of my study was to find out, what kind of parlances concerning welfare service work at child welfare institution employees construct and what kind of agency is available to - and possible for -them in that particular context. The study offers information that can be used when developing welfare service work at child welfare institutions, and brings up the employees' talk in a situation where child protection is said to be in a critical state in our society and in which general societal discussion has focused mainly on the work of social workers. For this study, I interviewed six employees working for three different child protective service institutions. Two of the interviewees were male, and four were female. I analyzed the research material by means of discourse analysis. The results include four parlances, which are parlance of care, parlance of control, employee-focused parlance and societal parlance. In the parlances of care and control, the focus was on the relationship between the employee and the child (client). Employee-focused parlance was the strongest one. It represented talk where the work itself seemed to be organised through – and was dependent on - the welfare service employee. In these kinds of situations, the employees' personal qualities like gender, attitude and personality were spoken of as central to being and acting at work. In talk, the use of personality for work purposes was either approved of or settled against. There was also talk concerning welfare service work at child welfare institutions in relation to society. This parlance was used to defend child welfare service institutions' place in the field of foster care. The typical things, which are common in welfare service work widely, guided the child welfare service employees' agency. The employees' agency was, from this point of view minor. From the point of view of society it was limited to social political decisions, child protection law and other agents working outside the institution. Inside the child welfare institution agency was limited to the wellbeing of children who lived in a child welfare institution, and the day-to-day structure in the institution. Also, in talk, the employees' agency was gendered. According to the results, however, the employees also have power over their own way of being in the context of work. That is also why the employees' agency seemed to be strong. The results also showed that welfare service employees' agency is based on their ability to adjust to the situational and general demands put upon them in their work.
  • Arponen, Liisa (2018)
    This thesis examines the discourse of future working life and working skills as advanced liberal government. The aim of the thesis is to create understanding regarding what the discourse of future working life and working skills include and what are they about to produce. As empirical material I chose to use two reports of Ministry of Education and Culture, two reports of Finnish Government and one report published by STTK Union of employees. They all examine the phenomenom of changing working life and factors related to it such as digitalization, knowledge, employment and lifelong learning. In my thesis I use critical discourse analysis as a methodological framework. I examine discourses from the point of view of the theory of advanced liberal government considering what kind of governance, relations of power or drives of influence can be found in these discourses. As a framework for the analysis I use the concept of political rationalities by Nikolas Rose and the process of translation by Michel Callon. As a result of my thesis I found that the discourse of future working life and working skills is determined by a few themes that stand out repeatedly from reports. These themes were for example the theme of inevitability, business-focused discussion and that the change of work is seen as a threat and ideal employee is seen as eternally adaptive multi talent. One conclusion of the analysis is that the empirical material of the thesis expresses rationality of the adaptive employee. By applying the process of translation developed by Callon, it is possible to see how individuals are conducted and worked towards the ideal subject of employee via different steps of the process. The point of view of my thesis is consciously critical, because I hope to question things that might otherwise be seen as natural and inevitable and by doing this I wish that contrary thinking becomes possible.
  • Metsäaho, Netta (2017)
    The Big Wheel education reform, downsizing and restructuring processes has left the university of Helsinki in a confused state. The goal of this study was to better understand the reasons and justification of the Big Wheel and to examine the process as part of a neoliberal university scene. In this context, neoliberal university is seen as an institution driven by global economic and market forces. Neoliberal universities emphasize on global markets, individual freedom of selection, degrees based on expectations set by working life and resource-efficient practices. In this study I will examine the discourses and speech of the reasons and justification of the Big Wheel. My research tasks are 1) What are the reasons and justifications for the Big Wheel education reform? and 2) What discourses are produced in the speech on reasons and justifications. I collected the data on Flamma, which is the intranet of University of Helsinki. My data consisted of all the bulletins and materials that dealt with the Big Wheel reform (N=32). As my research approach, I chose discourse analysis that I utilised in constructing the discourses. By discourses, I mean different manners of speaking, that are used in construing a social reality. I analysed the data and construed three hegemonic discourses. The dimensions of the discourse of internationality are recruiting best students, renewing marketing, profiling (University of) Helsinki and attractive education programs. The discourse of effectiveness composes of resource-wise planning, perfusion of students and freedom of choice. The discourse of employability is about the employability of degrees, know-how based degrees and taking into consideration the changing working-life. The fourth discourse, the discourse of knowledge as an instrumental value, summarized the first three and was seen throughout the data. According to this study one can conclude that the Big Wheel education reform produces and reproduces neoliberal university policies.
  • Fernström, Pinja (2018)
    Wellbeing and its development has gained a remarkable position in welfare policy. Although as an objective for politics it is far from new, I argue, that the objective itself has found new forms and meanings. In my masters dissertation, I see wellbeing as an intrinsically philosophical concept, that when translated to politics takes rather normative forms. Wellbeing as an ideal for education has in itself normative ideas on how children and youths should be and how they should behave. Questioning the concept of wellbeing itself creates a space to examine what do we really improve when improving wellbeing in education and to what ends. By pointing out to the late changes in the welfare state, I suggest that the welfare state has changed to a ‘competitive society’. This, for example, manifests itself as a way of educating children to be self-responsible self-entrepreneurs gaining skills with which to compete in the future labour market. Equality has no space in competition, where only the best are rewarded. This goes against the core values of the welfare state, hence the competitive society. I take to closer examination the OECD report ‘Skills for Social Progress’ (2015), which I analyse discoursively from the point of view of governance. In a future of global challenges, accordinf to the OECD other attributes than cognitive skills will have more meaning in ‘life success’. Cognitive skills are important, but according to the report I have analyzed socioemotional skills have importance in bringing up a ‘happy and successful citizen’. I ask my data the questions (1) what kind of subjectivity takes form for youths in the OECD’s Skills for Social Progress report and (2) how is the developing of wellbeing (socioemotional) skills justified. I argue, that wellbeing as an educational ideal or objective is, instead of actually improving wellbeing, contributing to the neoliberal rationale of creating hard-working, self-entrepreneurial subjectivities. I do not deny that wellbeing could not be improved by these skills, but I argue that wellbeing takes a performative ultra-active form of a way of being. It contributes to the liberal, out-of-date illusion of the American dream ‘work hard and you will succeed’ and does not take into account the various embedded obstacles for ‘life success’.
  • Lilja, Jenny (2021)
    The purpose of this study was to find out how diversity is presented in contemporary chil-dren’s picturebooks. The theoretical background of the study was based on feminist peda-gogy, gender studies and cultural studies. The aim of the study was to describe, analyze and interpret the discourses of diversity in children's picturebooks written in 2012–2021. The main interest was in the means of making diversity a part of everyday life’s representa-tion. The phenomena were examined intersectionally. Previous studies (see e.g., Pesonen 2015a, 2015b, 2017; Heikkilä-Halttunen 2013; Rastas 2013, Beezmohun 2013; Kokkola & Österlund 2014; Österlund 2008) have found that diversity is often presented in an exotic and ethnocentric way – through differences – but discourse is changing to describe diversity as a normal part of society. Representations of socially constructed categories such as citi-zenship, “race,” and gender are changing. The research material was produced by selecting picturebooks that presented diversity in some way as a principle. The purpose in studying discourses was to increase understand-ing of how hegemonic and dominant discourses were challenged in the selected picture-books. Poststructuralist feminist discourse analysis was used to analyze the material. Es-pecially power positions and agencies were examined. The study showed that in the ten children's picturebooks examined, diversity is mostly pre-sented as a normal, everyday and pervasive phenomenon. Three main discourses could be distinguished from the material, which were 1) children challenging the hegemonic norma-tive, 2) diversity as a normal part of society, and 3) requirement of equality: everyone has the right to be their own self. Modern children’s literature actively challenged dominant con-cepts of gender, “race,” ethnicity, language, age, and health status, but at the same time might have produced binary gender dichotomy. Nevertheless, all the books studied also created a new kind of diversity discourse and, in other words, actively reproduced concept of diversity.
  • Koskenkorva, Kaisa-Leena (2023)
    The purpose of this study is to find out how Karelian language and culture are described in Finnish primary school textbooks. Karelian is one of the minority languages of Finland, used by approximately 30 000 people in Finland at different levels. More speakers of Karelian are found in Russia. Karelian language is different from the various dialects of Karelia. The research approach of the study is based on the methods of the European language diversity for all (ELDIA) research project, which has been used to study the status of Finno-Ugric minority languages in particular and the possibilities for language learning and revitalisation. Karelian language is highly endangered, although there has been some increase in revitalisation efforts in recent years. ELDIA's findings suggest that the availability of language products (e.g. textbooks), improves both the access of language speakers to their language and the status of the language in general. It was therefore decided to investigate how Karelian language and culture are presented in Finnish textbooks for basic education. Previous studies have shown that textbooks have a major impact on pupils' perceptions and attitudes. The research method used was discourse analysis with thematic analysis, which divided the references to Karelian language and culture found in textbooks into three different groups. The study included all primary school textbooks from three Finnish publishers (Sanoma Pro, Otava, Edukustannus) in the following subjects: Finnish language and literature, history, religion and environmental studies. The total number of books studied was 146 and they were in line with the 2014 basic education curriculum. Included were pupils' books, exercise books and teachers' guides. A total of 25 references to Karelian language and culture were found in the textbooks examined. These findings were divided into three different discourses according to the topic in which Karelian was mentioned. These three discourses are history, Kalevala and minority languages. There were 10 mentions related to history, 7 related to Kalevala and 8 related to minority languages. Most of the mentions were in the same textbooks. The mentions of the history theme were either related to the geographical area of Karelia, treaty of Nöteborg or the Karelian tribes. In connection with Kalevala, Elias Lönnrot was mentioned as having made collecting trips to Viena Karelia. Karelian poem singers were also mentioned. Mentions of minority languages were mostly part of a longer list of minority languages. All the findings were no more than two sentences long. Karelian language is therefore not described in a comprehensive way in this study. Based on ELDIA and other previous research presented, textbooks could play their part in improving the status of minority languages by telling more about them, giving a voice to speakers of the languages, and telling about minority languages and cultures on an equal footing with majority languages.
  • Lukkarinen, Vilja (2022)
    The aim of this study is to examine what kind of discourses can be found in the public expert debate in the news media and in the public lay discourse from the news media comment field regarding the Milk Myths campaign. Milk has a historically strong position in Finnish food culture, and because of this Milk Myths campaign has caused a stir. The theoretical framework of the dissertation is related to Finnish food culture, its tension and changes, food policy and food in media discussions. The topic is strongly connected to the Finnish food culture and its tensions. The changes and tensions in the food culture are notoriously discussed and may create confrontations between interlocutors. The research questions are: 1 What kind of discourses can be found in the expert speech related to Oatly’s Milk Myths campaign in the news media? 2 What kind of discourses can be found in the public debate about Oatly’s Milk Myths campaign? The material for the dissertation was three news articles and one news comment field based on Milk Myths campaign. The news articles were found in Helsingin Sanomat, Iltalehti and MTV. The comment field was related to Helsingin Sanomat’s news coverage Milk Myths campaign. The data was analyzed using discourse analysis. The discourses found in the news material were named health, environmental and economic discourses, as well as a discourse of confrontation. The discourses found in the public debate were named the discourses on the defense of milk and animal welfare, as well as the discourse on a boycott, the environment and Finnishness. In conclusion, the discourses found the research were tense both internally and with other discourses. The discourse was as polarized and dichotomous as the discourse found in previous studies regarding food wars.
  • Haapalainen, Janita (2019)
    Lately the discussion of fast fashion’s impacts on the climate and environment has got more coverage on the Finnish media. Media usually emphasize the responsibilities of the consumer: what can the individual do to make better choices? The purpose of this study was to research the discourses of sustainable fashion consumption in Finnish blog texts that concentrate on sustainable fashion. The study was built on the theorical aspects of the sustainability in consumer culture, such as sustainable development and the phenomena around it such as sustainable consumption and fashion. The aim was to contribute to the discussion of the construction of sustainable consumption in media texts, especially from the viewpoint of sustainable fashion consumption in the blog texts. The inductive qualitative study was carried out by applying the methods of discourse analysis. The data consisted of eleven blog texts that deal with sustainable fashion. The blog texts were collected from the internet sites of the three Finnish blogs. The data was analysed by searching expressions that could embody sustainability or sustainable fashion consumption. These expressions were then categorized as possible discourses of sustainable fashion consumption. Four discourses of sustainable fashion consumption were found. The discourse of consumer ideal was constructed on the ideas of responsibility, reasonability and well-thought decisions. Green consumerism was especially a part of careful clothing maintenance. The discourse of unaware consumer constructed the consumer who is unconscious of the sustainability knowledge and doesn’t know how to act right, and the information the texts offer, are solution to that gap. The discourse of passive consumption was constructed on the emotional and informational manipulation and domination of the marketing, businesses and advertising over the consumers. The bad quality of the clothes was seen particularly to be the fault of clothing companies. The discourse of alternative consumption constructed on the thoughts of circular economy activities such as product-service systems, active change agents, system change and reduction of consumption. The blog texts construct a multidimensional phenomenon of the sustainable fashion consumption. The discourses are in part conflicted, emphasizing the tensions that have been present in earlier consumer studies, such as passive/active and individual/mass. Special to this data was the tension between the facts and “not-knowing” of the consumer.
  • Porvari, Jaakko (2021)
    Important transitions in life require a special ability to navigate in a changing environment. These transitions pose challenges for all people, but especially for people on the autism spectrum. Studies show that both the transition to higher education and from higher education to work pose certain difficulties for them. At the same time, the aim is to promote the diversity of higher education and a smoother work transition. The support of the universities has been found to promote both the progress of studies and skills important in studies. The purpose of this Master’s thesis was to look at speech related to support for students on the autism spectrum at universities. The research material consisted of six interviews in which two career services employees, two university teachers, and both current and graduate students on the autism spectrum were interviewed. The interviews were originally part of the Improving Employability of Autistic Graduates in Europe (IMAGE) project. The six interviews were selected for use in this thesis together with the researcher involved in the project. The research material was analyzed by discourse analysis. As a result of the analysis, three discourses were outlined, which were named similarization discourse, individualization discourse, and individualistic discourse. The subject positions of students on the autism spectrum transitioning to work, were outlined through substance- and special skills and without individualistic agency. These subject positions did not fully meet the individualistic expectations of employers, or the support formed based on these expectations.
  • Kangasniemi, Marju (2018)
    As a result of the change in work, management and supervisory practices are also being modified. As the free working methods and mobile work grow more, the importance of interaction increases in supervisory work. The purpose of this master's thesis was to explore how to build interaction between supervisor and employee. In addition, the purpose was to find out how this interaction makes the employee's work more pleasant. The interaction between supervisor and employee has been much discussed from a supervisor's point of view. This thesis focuses on a broader view and takes employee's perceptions into consideration. From the theories of wellbeing at work I use positive aspect and look at how wellbeing at work can be improved instead of examining threats. My thesis is based on the material from theme interviews. I interviewed five employees from the same company, each of whom worked in different positions. My research is a qualitative research. I started to interpret the material with discursive aspect and tried to find discursive variations in my material. This study showed that functional interaction between the supervisor and the employee contained certain features, such as transparency and equality. Functional interaction between supervisor and employee builds trust, and interaction was always shaped in a unique relationship. Corporate practices and instructions also affect the interaction between supervisor and employee. Based on my research, the functional interaction between the supervisor and the employee made the employee's work more pleasant. It made the environment more comfortable and made it easier to work. Functional interaction emphasized the meaningfulness of work and created opportunities for employees to influence. The meaningfulness of work and the possibilities to influence are seen more important in working life today, as well as functional interaction and work community skills.