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Browsing by study line "Humanities Track"

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  • Pohjonen, Elina (2022)
    Tässä tutkielmassa tarkastellaan reaktioita Akavan puheenjohtajan Sture Fjäderin kommenttiin maahanmuuttajien palkasta Twitterissä vuonna 2018 vastadiskurssin ja hegemonisen kamppailun näkökulmasta. Tarkastelen, mitä hegemonioita ja antagonistisia kilpakumppaneita keskustelussa syntyy. Tutkielmassani käytän pääteoriana Ernesto Laclaun ja Chantal Mouffen teoriaa hegemonisten vastadiskurssien luomisesta. Lisäksi käytän Stuart Hallin länsimaisen hegemonian kritiikkiä maahanmuuttajien rooliin ja asemaan liittyvässä kappaleessa. Pyrin analysoimaan merkitysten rakentumista kielellisesti. Aineisto koostuu 225 twiitistä, jotka kommentoivat tai ottavat kantaa Akavan puheenjohtaja Sture Fjäderin lausumaan matalammasta palkasta kouluttamattomille maahanmuuttajille. Aihe valikoitui aiheeksi, sillä siihen sekä siitä käytävään keskusteluun tuntui kulminoituvan monta yhteiskunnassa vaikuttavaa ja vaikuttanutta ilmiötä, kuten globalisaation ja pakolaisuuden tuoma maahanmuutto sekä neoliberalismin tuoma markkina- ja tehokkuusvetoisuus ja toisaalta sen vastavoimat. Lisäksi taustalla vaikuttavat myös Suomen kontekstille ainutkertaiset historialliset tapahtumat ja konteksti sekä ammattiyhdistyliikkeen valtasuhteet työmarkkinoilla. Molemmat käsittelykappaleet keskittyvät tarkastelemaan keskustelussa ilmeneviä vastakkainasetteluja, jotka ovat osittain limittäisiä ja päällekkäisiä. Ensimmäisessä käsittelykappaleessa keskityn erityisesti siihen, millaisia eri merkityksiä maahanmuuttajat saavat ja miten keskustelun eri osapuolet kuvaavat kohderyhmää sekä heidän oletettua rooliaan suomalaisessa yhteiskunnassa ja suomalaisilla työmarkkinoilla. Toisessa käsittelykappaleessa tuon esiin keskustelun taustalla piileviä ristiriitaulottuvuuksia, jotka näkemykseni mukaan osaltaan vaikuttavat Fjäderiin kohdistettuun kritiikkiin. Vastadiskurssista löytyvät Laclaun ja Mouffen teorian mukaisesti epäsymmetrinen vallanjako sekä sen nimittäminen sorroksi, yhteisesti jaettuun arvoon, tasa-arvoon, vetoaminen sekä ratkaisun ehdottaminen. Keskustelusta löytyy perinteisiä niin luokkaan, ammattiin ja koulutukseen kuin puoluepolitiikkaankin viittaavia vasemmisto-oikeisto ristiriitaulottuvuuksia, mikä saattaa osaltaan heijastella reaktioita tuolloin vallassa olleeseen oikeistohallitukseen sekä maailmanlaajuiseen neoliberalistiseen ajatteluun.
  • Etola, Sanna (2022)
    Encouraging work-based immigration as well as international talent attraction and retention are high on the agenda of many national governments. This master’s thesis analyses the intersection of nation branding and international talent mobility by exploring the ways in which the nation brand is directed towards talent attraction and the vision drivers and themes that are communicated in nation branding documents and on international talent attraction websites of Finland and the Netherlands. In addition to reviewing relevant literature on nation branding, international talent attraction and retention, this thesis provides the case study contexts of Finland and the Netherlands by describing the local policies and the administrative processes regarding work and residence permits. Contextualizing the study is important to understand the local premise and the reality behind the communication. The empirical research material of this thesis consists of Finnish and Dutch nation branding documents and international talent attraction platforms, publicly available online. The material is interpreted utilizing qualitative, theory-driven thematic analysis. The thesis’ empirical analysis is based on Silvanto and Ryan’s (2014) strategic framework for relocation branding and international talent attraction, and the 936 identified empirical data extracts are coded according to their five vision drivers, the preliminary themes for the analysis. The research findings indicate that issues relating to innovation, career opportunities and quality of life in host nations are emphasized in nation branding and international talent attraction communication, while immigration policies receive substantially more limited attention. As a conclusion, Silvanto and Ryan’s (2014) framework is modified to better reflect the contents of the communication. In the light of this thesis’ Finnish and Dutch research material, the following modified and renamed vision drivers seem to be relevant for building an attractive relocation brand: Innovation, competitiveness and career opportunities; Cultural diversity and inclusiveness; Clear immigration policies, services and incentives; Concentration of talent, co-operation, (ethnic) and expatriate networks; and Quality of life and lifestyle.
  • Ciesla, Robert (2021)
    Streaming, also referred to as vlogging, is the act of providing real-time video content over the internet. This activity encompasses numerous sub-genres such as video gaming and irl (”in real life”). Degenerate streaming is a new sub-genre often consisting of belligerent public behavior and drug abuse. Streamers sometimes receive monetary donations for their efforts from their audience. The actors taking part in this variety of streaming can be said to embody features of an antihero, a concept appearing in literature since antiquity. An antihero is a central character in a work of fiction who often lacks moral fortitude, resorting to dubious behavioral patterns in order to reach their goals. A dark triad personality is used in scientific literature to describe individuals with a history of psychopathic, opportunistic (i.e. Machiavellian), and narcissistic characteristics. This study frames the public personas of Finnish degenerate streamers as antiheroes in the context of the dark triad personality; their public communications are also analyzed within this framework. The topic is approached using a qualitative data-analysis of a total of 24 hours of degenerate streaming as well as with character typologies. The data-set consists of material created by five individual streamers. The main themes found in this material are identified and further categorized into sub-themes. In the analysis section of this study the life histories and potential root causes of degenerate streamers are discussed; a poor economical standing and mental health issues were identified as contributing factors. Some correlations with Finnish public political discourse are also suggested. This thesis contains descriptions of potentially upsetting events, such as domestic violence.
  • Ayiwe, Emonie (2022)
    Breakdance is a hip hop dance which originated in the South Bronx of New York City in the 1970s. Hip hop is a global phenomenon which values authenticity, community and individuality. Breakdancers often dance with others to develop their style and create a community of like-minded individuals. Dancers may travel to other countries to compete for titles and develop their skills by participating in workshops. The current study explored expressions of identity in South Korean breakers. Interpretative Phenomenological Analysis served as the theoretical framework for the study. It is often used in identity research exploring how individuals make sense of their identity in a given situation, phenomena or context. Trough IPA, the embodied practice of dance can be assessed where one’s feelings, emotions and the body can be made salient. Five South Korean male breakdancers from five different cities were interviewed. With the use of semi-structured interviews, questions aimed to be non-directional and open to interpretation. The analysis showed that the dancers expressed their identity in breaking in different ways. Individuality was valued through developing one’s own dance style and having a nickname. Some dancers indicated using their body to express themselves and experiment with different styles of dancing. Music acted as a way to introspect, to identity feelings and emotions in oneself. For a few of the dancers, the clothes they were while dancing were the same as their everyday clothes. Further, the breakdancers placed importance in dancing and learning from others to develop their dancing style. Importantly, for all of the dancers, it was crucial to acknowledge and understand the roots of hip hop. The dancers explored their journeys in breaking and continuously referred to their past and present. The breakers’ identity was affected by their dancing style, clothing, music, the use of their body and their relationship to other breakers. The current research adds to the already existing but limited research on sense making processes of breakdaners. Future research could explore the notions of community and sense of belonging in other hip hop subcultures, and develop research focused on breakdancers’ meaning making processes.
  • Rangel Bustamante, Francisco (2022)
    In the past two decades, Finland has gone through significant demographic changes. As more migrants from the Global South arrive in Europe, comparing their stories and analyzing how migration has impacted their lives is critical. Specifically, the particularities beneath migrant communities are necessary to grasp the diversity of minority groups arriving North. This thesis investigates the migration stories of queer migrants living in Finland. From an insider's perspective, this research analyses how Latin American gay migrants position themselves within migration narratives. Six participants who identified as gay men living in the metropolitan area of Helsinki were interviewed to reveal their perspectives on race, migration, and sexuality through an intersectional lens. Using holistic-content narrative analysis and position analysis, the participants' stories were examined to depict the specific nuances of the migration experiences of sexual and gender minorities. The study showed that gay Latino migrants strategically located and dislocate from positions according to the context narrated in their stories. Participants preferred to accentuate their queerness and hide their Latin American identity in different social circumstances. Particularly in Finland, gay positioning was narrated as more positive than the Latin American position. Accordingly, this research depicts how queer migrants from Hispano-America living in Finland accept and reject distinct social positions and reimagine their identity after arriving in Finland through narrative inquiry.
  • Vandewalle, Eveline (2022)
    Science fiction (a subgenre of speculative fiction) imagines the future outcomes of current socio-political and technological developments. These stories inspire their audiences, which enable them to influence not only the public imaginary but also policy-making. However, scholars such as Lidchi and Fricke (2019), Mitchell and Chaudhury (2020), Streeby (2018) and Whyte (2018) have pointed out that mainstream speculative fiction is often rooted in structures of Whiteness and ignores the experiences of people of colour and Indigenous (BIPOC for short) societies. These BIPOC narratives demonstrate, however, that there is a plurality of realities and criticise White speculative fiction for its limited frame of reference. In order to diversify the genre and to broaden our point of view, scholars have called for increased engagement with BIPOC Futurisms. This thesis aims to answer this call by focusing on Indigenous Futurisms: works made by Indigenous peoples that use speculative fiction to imagine futures that embed Indigenous perspectives, recover Indigenous experiences and move beyond colonial structures. In this way, the works contribute to decolonization processes. Although the genre is gaining popularity and has received increased attention, there is only little discussion on the Futurisms made by the Sámi people. This thesis therefore, applies the discussion of Indigenous Futurisms to the Sámi context in order to learn what the futures imagined by Sámi artists look like and how they relate to the ones created in other contexts. Through a textual analysis, two works (Sunna Kitti’s 2118 (2018) and Elle Márjá Eira’s Sámiin leat rievttit (2019)), will be described as Sámi Futurisms by examining the genre conventions, narrative elements and forms. The analysis shows that the works embed a variety of Indigenous futurist themes, and centre Sámi characters, experiences, values and ways of living. The works, thus, have the decolonizing impact that is inherent to the genre of Indigenous Futurisms. Additionally, both 2118 and Sámiin leat rievttit refer to the colonial processes that impact(ed) the Sámi while simultaneously demonstrating their resilience and survivance in the face thereof. Finally, by taking into consideration the socio-historical context of the Sámi people, it becomes clear that the works engage with and put forth the revitalization and diversification of Sámi cultural identity.
  • Kivelä, Satu (2022)
    Tämän tutkielman aiheena on tutkia tehokkuuden eetoksen kokemuksia. Tehokkuutta mitataan usein numeraalisilla mittareilla, jolloin tehokkuuteen liittyvät kokemukset ja tunteet sivuutetaan. Tutkielmani tarkoituksena on tehdä näkyväksi tehokkuuden eetokseen piiloutuvia sukupuolistuneita normeja. Maisteritutkielmani pääkysymykset ovat: Miten tehokkuuden eetos materialisoituu? Miten affektit tuottavat tehokkuuden eetoksen toistamista? Tarkastelen maisteritutkielmassani sukupuolistuneita normeja, jotka voivat itsessään olla syrjäyttäviä ja ongelmallisia yhdenvertaisuuden ja tasa-arvon näkökulmasta. Tutkimusaineistoni koostuu viiden eri aloilla ja eri puolella Suomea asiantuntijatyötä tekevän nuoren naisen haastatteluista. Aineiston keräsin loka- ja marraskuussa 2021. Tutkimusotteeni on fenomenologinen, jossa ajatellaan, että kaikki kokemamme merkitsevät meille jotain. Fenomenologisessa merkitysteoriassa ihminen nähdään olemuksellisesti yhteisöllisenä. Aineiston analyysissa otteeni on induktiivinen. Teoreettinen viitekehykseni nojaa Ahmedin affektiteoriaan ja kriittiseen työelämä- ja organisaatiotutkimukseen. Tutkimukseni perusteella uusliberalistiseen tehokkuuden eetokseen kytkeytyy sukupuolistuneita normatiivisuuksia liittyen sukupuoleen, ikään, aikaan, vammattomuuteen ja valkoisuuteen. Normatiivisuudet materialisoituvat rakenteissa, käytänteissä, ideoissa ihannetyöntekijyydessä, ideaalityöruumiissa ja habituksessa. Normien valta toimii affektien kautta. Haastateltavien kokemuksissa sukupuolistuneisiin normeihin törmääminen aiheuttaa tahmaisia riittämättömyyden, paineen, ahdistuksen, pelon ja häpeän affekteja. Sukupuolistuneet normit risteävät toistensa kanssa. Useampaan sukupuolistuneeseen normiin törmääminen samanaikaisesti synnyttää erilaisia affekteja, jotka myös risteävät, kerrostuvat, tahmaistuvat ja myös voimistavat niitä. Affektit saavat aikaan tehokkuuden eetoksen toistamista eri elämänalueilla.
  • Martin, Leah (2021)
    This thesis examines rhetoric and reality in the Citizenship Grant Program (CGP), a program which allocates funding to community-based organizations that assist immigrants in becoming US citizens. The CGP is an area of US immigration policy which has gained consistent bipartisan support since its inception in 2009, yet has been unexamined in critical policy research. Using the CGP’s main policy texts as data, I employ rhetorical analysis—unpacking the persuasive arguments of the program, how they are constructed, and how they construct citizens. Then, I examine what the rhetoric illustrates about US national identity and who is authorized to claim it. Throughout the research project, I am theoretically grounded in the concept of borderscaping, which emphasizes the performative aspect of constructing cultural borders. Over the course of the analysis, I observe that the CGP constructs arguments differently over time and space— depending on the political party of the governing presidential administration and its stance preference towards either the integration or the assimilation of immigrants. Yet, I also find that all iterations of the CGP construct certain immigrants as threats to social cohesion, seeking to weed out those who do not adhere the state’s demands for model citizenship. With my findings, I connect the dots between rhetoric and the practical realities of naturalizing immigrants. I not only expose the existing power relations at play in former and existing iterations of the CGP, but highlight everyday peoples' agency in borderscaping the future of the policy.
  • Todorova, Mariyana (2021)
    This thesis investigates the influence of the COVID-19 pandemic on tourism advertising. The analysis is focused on case-studying Iceland due to the importance of tourism for the country’s economy and due to its successful tourism marketing campaigns. The thesis aims at analyzing the appeals and visual rhetoric techniques utilized by Iceland during the COVID-19 pandemic and further comparing them the ones from 2019. The comparison to pre-COVID-19 advertising, demonstrates what is the influence of the COVID-19 pandemic on Iceland’s tourism advertising. What is more the study examines whether the pandemic shapes new values and desired tourism behavior and thus fills a research gap defined by Zenker and Kock (2020). The data consists of 7 official tourism advertisements of Iceland from 2019, 2020, 2021, published on their official YouTube channel, and the website: The joyscroll. The data is presented in the form of screenshots in the appendixes of this thesis. The data is analyzed via mixed methods, incorporating qualitative content analysis (QCA) of the appeals in combination with critical visual analysis (CVA). The CVA is further focused on the three dimensions of landscape, people, and heritage. The analysis shows that there is an evident change in both the preferred advertising appeals and in the visual rhetoric techniques utilized during the COVID-19 pandemic. What is more the analysis highlights the importance of emotional appeals and humor and the formation of a new value to Icelandic tourism – mental health.
  • Partanen, Johanna E. (2022)
    If culture fossilizes in language, what does language say about us? Typology of Hate: Hegemonic Sign Systems in Hate Speech examines how culturally semiotic signs build the themes of gendered hate speech in the contemporary hybrid media environment. More than ever, the role taken in discourse previously governed by “intellectuals” is shifting, and ideas of significance are circulated, debated and constructed online. Hate speech occupying space in mainstream culture is seen as a risk that modern technology enables in a completely new way. Online hate speech forms a complicated network of multimodal interactions, which makes defining it – and consequently, managing it – more challenging. Definitions of hate speech cannot focus on individual utterances or speech acts alone but must be looked against a wider socio-cultural impact by studying the meanings of signs and significations constructed in language against their cultural backdrop. This Master’s Thesis attempts to define hate speech by recognizing some of the thematic tropes repeated in its different variations, particularly its gendered form, which are semiotized online. Through an observation in digital ethnography and methods of discourse analysis, the qualitative data of the research was collected from r/TheRedPill on Reddit in March 2022. Data shows that the case study’s discourse is largely built on three thematic tropes defining gendered hate speech. Heteropatriarchal constructions of gender, systemic devaluation and regulation of femininity, and pseudoscientific beliefs are at the core of the group’s hateful discourse. This thesis has recognized dominant patterns through examples of gendered hate speech in radicalized language in the case study of the Red Pill community, and further paves way towards a practical index manual on hate speech reporting and recognition.