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Browsing by Subject "frame analysis"

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  • Corporate environmental sustainability communication in European Green Digital Coalition’s tech companies’ strategies 
    Anttila, Hilma (2023)
    This study examines how discussion of environmental sustainability is framed in corporate social responsibility (CSR) communication of European Green Digital Coalition (EGDC) tech companies. The strategy and vision sections of year 2020 corporate annual reports of 14 EGDC companies were chosen for analysis, and 116 quotes discussing environmental sustainability were collected. Inductive frame analysis was performed on this dataset, following Robert Entman’s four frame functions. Seven frames were identified. Frames (1) and (2) defined problems: environmental sustainability was mostly prominently defined through (1) climate change and (2) reduction of carbon emissions, and other goals. Most frames were prescriptive as in suggesting solutions. (3) Techno-optimism and (4) ICT necessitarianism frames highlighted technological solutions as key answers and as being necessary for solving sustainability issues. The companies also discussed (5) reducing their or their customers’ carbon emissions, and acting in (6) compliance with sustainability standards. The final frame contained wordings implicating (7) sustainability for all people, such as “a better future for all”, filling both prescriptive and evaluating-moral judgment frame functions. Lack of previous research on framing of environmental sustainability in CSR communications and the following inductive frame analysis performed here limited the size of the sample, and this can reduce replicability due differing interpretation. This study was limited to discussion of environmental sustainability, and only within the strategy sections of the reports; omissions were not deeply investigated due to this limitation.
  • Framing sustainable transformations in urban areas : stakeholder perspectives 
    Dunkel, Eveliina (2023)
    Urban areas have a central role in human’s impacts on the planet. A persistent, fundamental and systemic transformation of urban areas to be more sustainable is a widely recognized pursuit. Involving a variety of stakeholders in decision-making and discussing how, why, and to whose benefit urban areas should be changed is central for governing urban transformations. The study elaborates which features and negotiations key stakeholders relate to sustainable urban transformation. This is done through a frame analysis, and a serious game is used in data collection to facilitate discussion between participants. The results of this study show how urban sustainability and transformation can be framed in many ways that highlight different aspects. Role of private businesses, a competitive setting between cities, trust between different groups and accountability to citizens are elaborated in the negotiations on sustainable urban areas. Urban transformation is discussed especially related to low-carbon traffic, greening urban areas, preventing climate-change related flooding, adding possibilities to participate decision-making and more adaptive city planning. The study concludes that open communication between stakeholders of urban transformation is crucial to build trust and understanding between groups, but demand for openness may contradict with the interest for urban areas to appear in good light to and desirable for businesses and new residents.

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