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Browsing by master's degree program "Kulttuurienvälisen vuorovaikutuksen maisteriohjelma"

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  • Nakagami, Ayana (2023)
    In recent decades, the visibility of Finland has been increasing in Japan. It might even be almost impossible not to notice “Finland” in everyday life. -Products with Moomin characters, trendy Finnish style saunas, Finnish words used in brand or product names and Finnish themed facilities. But what kind of themes spring to mind when Finland is mentioned? What images are attached to Finland, or how is Finland talked about in everyday life? This study investigates what Japanese people post about Finland and what kind of representations of Finland appear on Japanese Twitter, as well as how the Japanese society is represented through these discussions. For the data collection, the search word and command “フィンランド min_faves: 1000” was used, in order to find tweets that included the Japanese word for Finland, フィンランド, and which had accumulated more than 1000 likes. The final data amounted to 364 tweets posted on Twitter between September 16th 2020 and November 7th 2022. The analysis was conducted in two separate phases; in the first phase, themes of the tweets which appeared in the data were identified by using qualitative content analysis (QCA), and in the second phase, representation analysis was conducted together with QCA in order to find out how Finland is represented on Japanese Twitter, and what kind of meanings are attached to Finland. The analysis identified the following themes that often appear in the tweets about Finland: Nature, travel destination, history, national defence, brands, art, language, customs, education as social welfare, school, work-life balance, gender equality, and mindset. The representations of Finland found in the data were: The ideal model for Japan (a model for a fair society/ a model for a happier life), magical and consumable Finland, a small but brave and a strong country, and questioning “the dream country Finland”. The analysis also found that the images of Finland are constructed to fit the narratives of Japanese people. “The dream country Finland” was created by Japanese people’s fantasies and ideals and it was used to criticize some aspects of the Japanese society: the Japanese government, politics, social welfare, working style, national defence, among others.
  • Todorova, Mariyana (2021)
    This thesis investigates the influence of the COVID-19 pandemic on tourism advertising. The analysis is focused on case-studying Iceland due to the importance of tourism for the country’s economy and due to its successful tourism marketing campaigns. The thesis aims at analyzing the appeals and visual rhetoric techniques utilized by Iceland during the COVID-19 pandemic and further comparing them the ones from 2019. The comparison to pre-COVID-19 advertising, demonstrates what is the influence of the COVID-19 pandemic on Iceland’s tourism advertising. What is more the study examines whether the pandemic shapes new values and desired tourism behavior and thus fills a research gap defined by Zenker and Kock (2020). The data consists of 7 official tourism advertisements of Iceland from 2019, 2020, 2021, published on their official YouTube channel, and the website: The joyscroll. The data is presented in the form of screenshots in the appendixes of this thesis. The data is analyzed via mixed methods, incorporating qualitative content analysis (QCA) of the appeals in combination with critical visual analysis (CVA). The CVA is further focused on the three dimensions of landscape, people, and heritage. The analysis shows that there is an evident change in both the preferred advertising appeals and in the visual rhetoric techniques utilized during the COVID-19 pandemic. What is more the analysis highlights the importance of emotional appeals and humor and the formation of a new value to Icelandic tourism – mental health.
  • Nikkilä, Emma (2022)
    Counter-terrorism discourses have been increasingly studied during the recent decades but still mostly in the context of the Global North. One of the key researchers in this area is Elizabeth Shakman Hurd whose ‘Two Faces of Faith’ conceptual framework shows the tensions and consequences that arise when religion becomes an object of international public policy. The current study uses critical discourse analysis to apply this framework to two West African cases, ECOWAS and the G5 Sahel, to see how they construct the role of religion and religious actors in conflicts and peacebuilding. The data consist of 10 publicly available counter-terrorism and peacebuilding policy documents of the two organizations. The findings indicate that the ‘two faces’ framework is a relevant and useful analytical lens for investigating the role religious actors are given within the context of counter-terrorism and prevention of violent extremism. However, the documents are not a reproduction of Hurd’s arguments and often, the discourses do not follow the secularist dichotomies of the ‘two faces’ framework. Instead, religion is conceptualized through its role and position in the complex historical, cultural, and social systems in the region. Thus, even though the ‘two faces’ framework has been successfully used to explain the US-led political discourse on religion, more complex approaches based in systems thinking might be needed to conceptualize the West African understanding of the issue.
  • Mountraki, Maria (2021)
    Tämä tutkimus on laadullinen sisällönanalyysi Indonesian uskonnonvapaustilanteesta. Sen tavoitteena on avata maan monimutkaista uskonnonvapaustilannetta, jossa vähemmistöjen ihmisoikeudet ovat uhattuina, vaikka maan perustuslaki on rakennettu kunnioittamaan uskonnonvapautta. Kiinnostukseni teemaan heräsi, kun olin Indonesiassa Kirkkojen maailmanneuvoston kansainvälisten asiain komission jäsenenä ja kuulin radikalisaation jyrkästä kasvusta. Indonesia on tuhansien saarien valtio, jossa eri uskontoryhmät ja kulttuurit ovat eläneet rinnakkain. Itsenäistymisen jälkeen 1949 Indonesiassa alkoi kausi, jolloin haluttiin yhdistää kansa ja syntyi perustuslakiin kirjattu ideologia, pancasila, jonka periaatteiden mukaan indonesialaiset elävät tänäkin päivänä. Viidestä periaatteesta ensimmäinen on usko Jumalaan. Indonesia on kuitenkin sekulaari valtio, jossa kuudella uskonnolla on laissa erityinen asema. Islam on uskonnoista suurin, ja maassa on maailman suurin islaminuskoinen väestö. Periaatteessa uskonto- ja väestöryhmät elävät harmoniassa, mutta on käynyt yhä selvemmäksi, että uskonnonvapaudella on rajansa. Vähemmistöjen tilanne on heikentynyt. Radikalisaatiolle on annettu enemmän tilaa, ja suvaitsemattomuus erilaisuutta kohtaan on lisääntynyt. Tilanne on monin puolin johtanut konflikteihin, joissa useimmiten uhreina ovat vähemmistön edustajat, kirkot ja enemmistöstä eroavat islamilaiset liikkeet. Indonesiassa on kaksi 2000-luvulla päivitettyä lakia, jumalanpilkka- ja uskonnollisen harmonian laki, jotka omalta osaltaan antavat tilaa tällaiselle käytökselle. Molemmat lait tukevat sunnimuslimienemmistöä. Tutkielman vertailu- sekä lähtökohtana on ihmisoikeuksien yleismaailmallinen julistus. Tutkielma on koottu ensisijaisesti kansainvälisistä raporteista, mm. Yhdysvaltain kansainvälisen uskonnonvapauskomission raporteista. Toissijaisena aineistona on käytetty aiempaa akateemista kirjallisuutta poikkitieteellisesti eri akateemisilta aloilta. Tutkimus alkaa perehtymällä Indonesian historialliseen ja hallinnolliseen tilanteeseen ja uskonnon osaan siinä. Itse Analyysissä käsitellään erityisesti jumalanpilkkalakia ja sen käyttöä sekä uskonnollisen harmonian lakia ja sen vaikutuksia vähemmistöihin. Tutkimus vastaa siten kysymyksiin uskonnonvapauden tilasta Indonesiassa, siihen millainen rooli valtiolla sekä islamilla on suhteessa uskonnonvapauskysymyksiin sekä siihen, miten uskonnonvapauslait ja -tilanne vaikuttavat vähemmistöihin Indonesiassa. Tulokset osoittavat, että enemmistöllä on huomattavasti enemmän valtaa verrattuna vähemmistöihin ja että se myös käyttää valtaa oman uskonnollisen edun tavoittelemiseen. Tämä on johtanut siihen, että vähemmistöt ovat ajautuneet kapeammalle alueelle sekä suoranaisten hyökkäysten kohteeksi. Vähemmistöuskontojen edustajat ovat joutuneet maalittamisten kohteiksi, ja lakeja on käytetty heitä vastaan myös poliittisen pelin pelaamiseen. Vähemmistöuskontojen hengelliset tilat ovat olleet hyökkäysten kohteina eikä uusille tiloille ei ole annettu rakennuslupia. Uskonnonvapauden tila on kaventunut huomattavasti verrattuna itsenäistymisen jälkeiseen aikaan. Uskonnon kontrollointi lain voimin sekä käyttö poliittisena elementtinä on Indonesian tapauksessa epäonnistunut turvaamaan uskonnonvapauden kaikille.
  • Hynninen, Henrik (2023)
    This thesis looks to find what types of narrative themes emerged during the 2010s from articles published in The Finnish American Reporter related to the topics of preservation and celebration in the Finnish North American context. Additionally, this thesis examines what types of activities were featured as acts of preservation and celebration of Finnish culture and which of these acts were seen as success stories or failures. To get acquainted with the topic, this thesis introduces academic research related to the concepts of identity, ethnicity, heritage, preservation of heritage, celebration of heritage, immigration, and Americanization. These topics are further complemented by looking into what types of research has been conducted on Finns in North America prior to this thesis, and by telling the history of the Finnish community in North America. The main dataset for this thesis consists of 370 feature articles published in The Finnish American Reporter between January 2010 and December 2019. This study takes a qualitative approach and qualitative content analysis was used during the data collection process to identify relevant articles. These articles were then analyzed with narrative analysis tools in order to find themes that developed across the articles. This study finds that teamwork and collaboration was an essential theme across all the articles, which made the preservation and celebration of Finnishness possible. The variety of Finnish communities, experiences and activities were also carrying themes throughout all the articles. Several different Finnish cultural activities examined here were featured as success stories, but failures were also present in the articles. Many of the articles demonstrated Finnish communities and organizations fighting hard against the decline of Finnishness in North America.
  • Partanen, Johanna E. (2022)
    If culture fossilizes in language, what does language say about us? Typology of Hate: Hegemonic Sign Systems in Hate Speech examines how culturally semiotic signs build the themes of gendered hate speech in the contemporary hybrid media environment. More than ever, the role taken in discourse previously governed by “intellectuals” is shifting, and ideas of significance are circulated, debated and constructed online. Hate speech occupying space in mainstream culture is seen as a risk that modern technology enables in a completely new way. Online hate speech forms a complicated network of multimodal interactions, which makes defining it – and consequently, managing it – more challenging. Definitions of hate speech cannot focus on individual utterances or speech acts alone but must be looked against a wider socio-cultural impact by studying the meanings of signs and significations constructed in language against their cultural backdrop. This Master’s Thesis attempts to define hate speech by recognizing some of the thematic tropes repeated in its different variations, particularly its gendered form, which are semiotized online. Through an observation in digital ethnography and methods of discourse analysis, the qualitative data of the research was collected from r/TheRedPill on Reddit in March 2022. Data shows that the case study’s discourse is largely built on three thematic tropes defining gendered hate speech. Heteropatriarchal constructions of gender, systemic devaluation and regulation of femininity, and pseudoscientific beliefs are at the core of the group’s hateful discourse. This thesis has recognized dominant patterns through examples of gendered hate speech in radicalized language in the case study of the Red Pill community, and further paves way towards a practical index manual on hate speech reporting and recognition.
  • Noroila, Miina (2022)
    Finnish society is increasingly pluralistic regarding religion, and especially Muslims are rapidly growing in numbers. The population structure of Muslims in Finland is increasingly young, yet young Muslims’ experiences are currently under-studied. Muslims have been present in Finland since the early 19th century, along with other ethnic and religious minorities. Still, ever since then, Finland has been viewed as culturally homogeneous. This is connected to the view of Lutheranism as an intrinsic part of the Finnish national identity. This has led to an exclusion of people who do not belong to the category of Finnishness, and thus resulted in anti-Muslim racism. The objective of this master’s thesis is three-fold. The first aim is to contribute to the currently scarce research on social media representations of Islam and Muslims. Secondly, the existing media research on Islam and Muslims is heavily concentrated on media produced by non-Muslims, rather than media produced by Muslims themselves. Especially, research on media representations produced by young Finnish Muslims themselves are next to none. Thirdly, previous research shows that young Muslims in Europe are mostly studied in relation to issues of extremism, radicalization and violence. The manifolded nature of Muslim identities is not considered enough in the academia, and thus it is important to adopt an intersectional research approach that considers Muslims’ different identity categories, such as religion, ethnicity and age. This is done through qualitatively examining young Finnish Muslims in a previously unstudied social media environment: podcasts. The thesis answers two research questions: 1. ‘How do young Muslims negotiate their identities, especially in relation to Finnishness?’ and 2. ‘How are experiences of racism discussed in podcasts produced by young Muslims in Finland?’ The data of the thesis consists of four episodes from three different podcasts produced by young Finnish Muslims, ‘Ramadan Radio: Limitless Talks’, ‘Kahden kulttuurin väkeä’ and ‘Kh4nVision Podcast’. The thesis adopts a social constructionist approach to studying identity, based on the assumption that knowledge is produced in interaction with others. The chosen analytical methodology is critical discourse analysis (CDA). Six dominant discourses emerged from the data in the analysis: 1) intersectional identities as problematic; 2) code-switching between different identities; 3) Islam as an identity marker; 4) agency in change; 5) assigning responsibility of racism to the structures; and 6) internalized racism. The results reflect a complicated reality of being a young Muslim in Finland. In the podcasts, young Muslims negotiate their intersectional identities in relation to Finnishness from a problem-based perspective. Experiences of racism are manifested in the podcasts in numerous ways, from code-switching to reproducing racist language. The results of the study indicate that young Finnish Muslims’ identity is socially constructed and religious and ethnic identities are interconnected. The results of the thesis also show that discourse of identities is tightly connected to the context of production and the assumed audience of the content. The results support previous research findings, demonstrating that Muslims choose to emphasize different parts of their identity in contexts where Islam is not at center stage.
  • Ojala, Camilla Marjaana (2021)
    This thesis explores the connection between interfaith dialogue and building positive peace through the case study of Together for Finland (TFF), a youth-led interfaith dialogue program. It does so through the main research question ‘How does TFF understand and utilize interfaith dialogue and to what end?’ In this way the thesis also seeks to contribute to the understanding of how and why youth in particular engage in interfaith dialogue and peacebuilding. Arising from the data of the study, the thesis also examines the role of non-religious participants in interfaith dialogue. To achieve these goals, this thesis builds on two main theoretical foundations. The first is a wider understanding of peace and peacebuilding reliant on Johan Galtung’s concept of positive peace. The relation of this to religious peacebuilding and peace education is also explored to better understand how it connects to the work of TFF. The second relies on the social identity theory by Tajfel and Turner to examine the role of identities and intergroup relations in TFF’s work. In connection, concepts and models of interfaith and intergroup dialogue are explored to reflect on how TFF’s format of interfaith dialogue relates to existing theoretical models of dialogue. The particularities present in TFF’s work, mainly that the participants are youth and some identify as non-religious, are examined in relation to previous research on the topic. The main data set for this thesis is interpersonal semi-structured interviews with six active members of TFF, whose selection is based on purposeful sampling. A secondary data set is an exhibition TFF held on the topic of their work. The study takes a constructionist and qualitative approach to gain a comprehensive understanding of how the interviewees, and through them TFF, construct their understanding of the concepts of interfaith dialogue and peacebuilding along with their work. The data is analysed using qualitative content analysis as a method. The study found that active members of TFF construct their understanding of their work through four main categories. Firstly, majority of their work relies on a storytelling method based on personal narratives. Secondly, identities feature prominently in their work through a focus on facilitating identity exploration and breaking prejudices and TFF has found a way to successfully include non-religious participants and values their participation. Thirdly, the main focus of their dialogue format is to bring people together to learn from each other and to improve intergroup relationships. And fourthly, they seek to build peace through increasing awareness of inequalities and subsequent motivation to engage in social justice work. Through all of this youth are viewed as key actors, both in engaging in dialogue and in creating change, and the youth perspective shapes their work.