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  • Manninen, Mikko (2024)
    The global drive towards low-carbon construction has focused attention on the utilisation of wood in multi-storey construction (WMC). The enabling regulatory and legislative actions and the promotion of wood construction have not increased the share of wood in multi-storey construction as predicted, which indicates that there are underlying factors hindering the wider utilisation of wood materials in construction and the construction of wooden multi-storey buildings. This qualitative study examined the perceptions and attitudes of construction site personnel towards WMC. The aim of the study was to identify the perceptions and attitudes of an important target group in the construction sector, which had not been highlighted in existing literature, by utilising the theory of planned behaviour. The study aims to uncover the perceptions and attitudes of construction site personnel to fill the current knowledge gaps, provide information on where to focus actions that facilitate WMC, and initiate discussion on the factors influencing the attitudes. Fifteen semi-structured interviews were conducted between February-April 2024 with individuals, who are actively involved in the operations of construction sites during the construction and renovation phases. These individuals are responsible for the operations, implementation, and other administrative activities on the construction sites. The results of the thematic analysis indicated that construction site personnel held varying, yet generally positive attitudes towards WMC. There was a notable variation in attitudes between the different construction personnel groups. The perceived benefits and strengths that contributed to more positive attitudes towards WMC were assessed through factors such as the environmental friendliness and low emissions of wood materials, ease of workability, aesthetic appeal, and the material's lightness and breathability. The attitudes towards WMC were hindered by the factors perceived as weaknesses and challenges of wood materials and WMC. These included the unestablished position of WMC, lack of knowledge and material information, moisture-related challenges, fire safety, and economic factors. Normative beliefs of the Finnish construction sector were perceived to affect the attitudes, as the perceived work communities’ attitudes either facilitated or hindered the individual’s attitude towards WMC. Previous experiences did not significantly influence attitudes towards WMC. Instead, knowledge and information had a greater impact on attitudes. Sharing knowledge and increasing the availability of information about WMC was identified as a key solution to improving attitudes towards WMC in Finland, given the slow pace of change in the Finnish construction sector and its tendency to rely on established standards and practices.
  • Holtinkoski, Jaakko (2023)
    Active and intelligent packaging technologies, are emerging as innovations in the food industry, aimed at enhancing food quality, safety, and sustainability. However, research indicates that, consumer awareness and acceptance, of these new technologies remains limited. This study review examined current evidence on consumer perceptions and attitudes regarding active and intelligent food packaging. Active packaging interacts directly with food products to extend shelf-life, while intelligent packaging monitors conditions and conveys information about food quality. Studies reveal that consumer awareness is moderate, with higher recognition of intelligent versus active packaging functions and technologies. Consumers generally understand potential benefits like improved food safety, quality, and freshness, but lack in-depth technical knowledge of the specific active and intelligent packaging technologies being used. Attitudes are mixed, with concerns about increased costs to consumers, uncertain environmental sustainability impacts, and potential unintended interactions between packaging ingredients and food contents. Consumers expect high standards of safety, quality, environmental sustainability, and affordability from these new technologies. However, willingness to pay a premium for active and intelligent packaging remains uncertain, highlighting the need for more consumer education and transparent communication. Further evidence-based research into the cost-effectiveness, sustainability, and safety of these technologies is critically needed to increase consumer acceptance and adoption. Additional studies should explore effective educational approaches and innovative packaging designs that address consumers' informational needs, ethical concerns, and expectations. With strategic development and commercialization, active and intelligent packaging presents a promising opportunity to enhance food systems sustainability while better serving consumer interests.
  • Piipponen, Johannes (2017)
    This paper focuses on meat consumption patterns in Finland. Empirical analysis for this paper was based on the micro data of three Household Budget Surveys: 1998, 2006 and 2012. A censored linear approximation of the almost ideal demand system (LA-AIDS) model was employed in the study. The major outcomes of the study were the demand expenditure and price elasticities that were obtained from the parameter estimates of five different meat products. Since the data lacked price information, unit values were used as a price substitutes, which gave some insights into quality-quantity upgrading. According to the results, pork expenditure was elastic and thus was luxury good during the study period, whereas ruminant meat and poultry were luxuries only in 2000s. In addition, the price of a good, household size, and income had a large influence on meat consumption. Additionally, other factors (such as age) affected the portion of the budget that was allocated to meat products. In order to obtain more information relating to the food sector, further research concerning disaggregate demand would be needed.
  • Piuhola, Pauliina (2021)
    This thesis highlights consumer perceptions of brewer’s spent grain (BSG) in food products. BSG is a by-product of beer production that has good potential to be used in food products because of its high nutritional value. It is a readily available and sustainable ingredient, but it is underexploited in food production due to some challenges it faces, including poor technological quality, logistics and easy spoilage. The subject of this thesis aligns with the scope of United Nations Sustainable Development Goals: one of the targets is to halve food waste by 2030 and reduce food losses in production. Presently, 13.8% of food is lost in the production and supply chain, and therefore, some companies have started employing circular economy practices using the outputs of food production as inputs for new innovative products. These foods are often termed upcycled foods. This research is about new food product development using BSG as an ingredient and this study tests consumer acceptance of BSG fortified granolas. A multi-method survey was deployed, containing both quantitative and qualitative questions to obtain a comprehensive picture of how consumers perceive the use of BSG in food products. Due to the COVID-19 restrictions, the research was conducted in an uncontrolled environment at participants’ homes, using elements of both sensory tests and product concept tests. Participants (N=45) evaluated three BSG fortified granolas and one commercial granola used as a control product. All participants expressed interest in consuming BSG enriched food products. All four granola samples were rated on taste, sweetness, smell, structure, appearance and overall pleasantness. According to this study, the participants accepted this type of upcycled food and would be interested to purchase BSG fortified products. No statistically significant differences were observed between consumer groups when comparing genders, age groups, diet groups, beer enthusiasts and environmentally conscious consumers. For further research about consumer perceptions towards BSG, a larger sample size is recommended as well as conducting the research as a traditional sensory test in a controlled laboratory setting. Also, further product concept tests or these types of hybrid tests combining elements from both sensory and product concept tests can provide added value for new product development purposes. This master’s thesis is part of the Funbrew transnational project (Biotransformation of brewer’s spent grain: increased functionality for novel food applications) part of the ERA-Net SUSFOOD2 with funding provided by national sources (FORMAS, Sweden; MMM, Ministry of Agriculture and Forestry of Finland; MIUR, Ministero Italiano dell’Università e della Ricerca) and co-funding by the European Union’s Horizon 2020 Research and Innovation Programme.
  • Chen, Jiao (2013)
    China’s high-speed economic growth has accelerated consumers’ disposable income evidently. With the improvement of living standards, people have increasingly been concerned about their life quality, especially when buying consumables like food, toys and clothing as well as durable commodities like furniture for their children. In the past ten years, the Chinese children's furniture market has developed rapidly, making up 9% of total furniture market. However, no studies concerning the analysis of consumer behavior in this market segment exist so far. The objective of this study is to fill this gap by examining Chinese consumers’ perceptions of children’s furniture based on their socio-demographics, their attitudes towards product, supplier and environmental attributes. The empirical part of the study focused on analyzing quantitative data, which were collected by using a structured questionnaire in Shanghai and Shenzhen of China.The data were analyzed by a wide array of statistical analysis methods using SPSS software package. The final sample size was made up of 299 respondents. The data reveal that females accounted for 67% of the total respondents, with 63% of all respondents being in the range of 31-40 years old and 23% in the range of 20-30 years old. The results indicate that safety and environmental friendliness were the primary consideration for parents to purchase children’s furniture. And supplier quality was detected as the central dimension when respondents perceived different attributes of children’s furniture. In addition, 83% of the respondents chose solid wood as the primary raw material for children’s furniture, and 35% of them stated that they were willing to pay 6-10% more for environmentally friendly children's furniture. The choice of environmentally friendly products was closely connected with consumers’ lifestyle and majority of respondents expressed positive attitudes towards healthy and sustainable lifestyle. However, Chinese consumers showed low brand awareness in the children’s furniture market and their price expectations on solid wood furniture were below current market levels. Nevertheless, the Chinese children’s furniture presents a tremendous market potential not only for wooden furniture producers but also for both domestic and international wood raw material suppliers.
  • Holmberg, Tommy (2020)
    Food consumption is changing, and consumers show increasing interest for how food is being produced and processed. Insights into consumer wants and needs has therefore never been more important for a food company developing a new product. The goal of this thesis is twofold. First, to investigate sensory characteristics in liquid meat stocks and second, to study Finnish consumers’ attitudes towards such stock products. This was achieved by performing a sensory study on three newly developed meat stocks, using a generic descriptive analysis method. A consumer survey was conducted investigating 551 Finnish consumers’ usage frequency and factors influencing purchase intentions of stock products. In SPSS, ANOVA tests were used to identify significant mouthfeel, appearance and flavour differences between five meat stock samples. Socio-demographic differences in user frequency of stock products and other factors influencing purchase intentions were determined using an ordered logit model, in STATA. The results from the sensory study suggest that roasting of meat, bones and vegetables before cooking leads to darker colour and stronger flavours but is not perceived to consistently improve overall pleasantness. Results from the consumer study suggest that stock cubes are the most popular type of stock product purchased. Furthermore, the most important factors when purchasing stock products are flavour, previous experience with the product and convenience. Interest in origin of raw materials, environmental-friendliness and animal welfare was shown to be affected by consumers’ age and area of living (urban/rural). Similarly, differences in gender, age and area of living affect user frequency. To conclude, these results suggest that both extrinsic and intrinsic meat stock attributes are relevant to differentiate liquid stocks from other stock products and provide novel input into future marketing strategies.
  • Tuomi, Tiina (2015)
    Kehittynyt teknologia mahdollistaa kuluttajien osallistumisen hyödykkeiden suunnitteluun ja valmistamiseen aikaisempaa enemmän. Kuluttajan rooli tuotteiden ja palveluiden arvoketjussa on nähty viime vuosikymmeninä merkittävänä kuluttaja- ja markkinointitieteissä. Keskusteluissa on tuotu esiin, että kuluttajien osallistuminen yhdessä yrityksen kanssa tuotteiden suunnitteluun, valmistamiseen sekä kokemiseen loisi arvoa kuluttajille. Tutkielma tarkastelee kuluttajien kokemuksia osallistumisesta tuotteiden ja brändien kehitykseen joukkoistamistyökalun avulla. Yritykset voivat joukkoistamisen avulla ulkoistaa suunnitteluprosessin isommalle joukolle toimijoita kuin perinteisesti on tehty ja samalla osallistaa kuluttajia tuotteiden ja brändien kehitykseen. Tutkimuksen tavoitteena on tarkastella sitä, osallistuvatko kuluttajat joukkoistamismenetelmällä tehtyyn kampanjaan ja miten he kokevat kampanjan ja siihen osallistumisen. Tutkimusta varten tehtiin ensin pilotointi, jossa hyödynnettin joukkoistamista. 17 000 kuluttajaa osallistui kampanjaan. Kampanjaan osallistuneiden joukosta valittiin 11 kuluttajaa puolistrukturoituun haastatteluun. Heiltä kysyttiin kokemuksia osallistumisesta. Kuluttajien kokemuksia analysointiin teoria-ohjaavan analyysin avulla, jossa aineistoa käsiteltiin kuluttajan arvonluomista koskevan kirjallisuuden avulla sekä aikaisemman joukkoistamista käsittelevän tutkimuksen avulla. Kuluttajat kokevat osallistumisen pääosin ajan vietteeksi. Samalla he kuitenkin osoittivat kiinnostusta osallistua laajemminkin hyödykkeiden kehittämiseen yhdessä yrityksen kanssa. Kuluttajien osallistuminen kampanjaan riippui tilannetekijöistä ja osallistuminen loi sekä hedonistisia että utilitaristisia arvon kokemuksia kuluttajalle samaan tapaan kuin kuluttaja kokee saavansa arvoa muissakin kulutustapahtumissa. Hedonistiset kokemukset ilmenivät kampanjaan osallistumisen toimimisena ajanvietteenä ja miellyttävänä kokemuksena osallistumisesta kampanjaan kuluttajalle. Utilitariset arvot ilmenivät arvostuksena tiedosta uusista tuotteista, palkinnon saamisen arvostamisen ja ennen kaikkea vaikuttamisesta yrityksen tuotteisiin. Tulokset osoittavat teorian oletusten mukaisesti kuluttaja on aktiivinen ja halukas olemaan kanssa käymisissä yrityksen kanssa muun muassa uuden teknologian avulla kuten myös perinteisimmillä keinoilla.
  • Mattila, Maria (2023)
    This thesis focuses on online pharmacies and the consumers who order oral nutritional supplements through these purchase channels. This thesis aims to investigate the factors that influence consumers' choices to buy oral nutritional supplements from online pharmacies and what motivates them to do so. The consumers using oral nutritional supplements can be generalized as a segment of elderly consumers. The thesis has a relevant topic, since already almost one third of Finland’s population is over 65-year-olds and the number of elderly consumers will increase in the future. As the population gets older demand for products and services that improve health, mobility, and overall quality of life increase. The COVID-19 pandemic led to a surge in the demand for purchasing pharmacy products online, not only in Finland but also globally. Although online pharmacy services are relatively new, especially many elderly consumers have turned towards them as a result of the pandemic. General lack of trust in e-commerce and poor electronic service skills are barriers for senior consumers to adapt the use of online pharmacies. The thesis was done in co-operation with a Finnish online pharmacy and company x. The research was carried out as a quantitative study using a questionnaire with 83 consumers who had used an online pharmacy at least once to purchase oral nutritional supplements. The data was analyzed using statistical programs (Microsoft Excel 2203 and IBM SPSS Statistics 28). An online pharmacy was seen as a good purchase channel to buy oral nutritional supplements. Those who ordered oral nutritional supplements online used the online pharmacy as a purchase channel only for these products. Based on these research results the elderly find buying oral nutritional supplements from online pharmacies important because of their heavy weight, but they still prefer buying other pharmacy products from brick-and-mortar stores.
  • Tamlander, Tom (2024)
    The current clothing industry has a major impact on the environment and there is an urgent need to change the current production habits to be more sustainable. One solution is to introduce circular fashion products that are more durable, more easily repairable and recyclable. The current linear production model, resulting in clothing either being incinerated or sent to landfills, could be substituted with a more cyclical approach to material usage. The recent literature findings on barriers to engaging in the circular economy suggest that consumers have a significant role in changing the current production systems. By exploring consumer willingness to pay for hypothetical products that incorporate sustainable attributes, the current culture of resistance to incorporating innovative materials and designs may become more favourable if demand for circular products is closely examined. This study uses the contingent valuation method and consumer theory to quantify the price premiums for three hypothetical clothing products (T- shirt, trousers, and winter jacket) with third-party verified claims for environmentally friendly production (environmental impact is minimised) and circular design (longer lifetime and recyclability of materials). The latent factor design and statistical analysis techniques such as exploratory factor analysis and principal component method (PCA) are used to develop theoretical indexes to capture consumer attitudes. These indexes, along with background questions, are treated as independent variables in the willingness to pay modelling using regression analysis. The objective is to comprehend the behavioural factors that increase the price premium for pro-circular and pro-environmental attributes in clothing. The study collected data through an online survey involving 700 participants from universities in Finland. The population comprises young customers, specifically from the Z generation. The majority of participants were women (79%) and based in the Helsinki-Uusimaa region (47%). The findings indicate that consumer group that actively seeks out and compares clothing durability is willing to pay higher prices for long-lasting circular fashion items. Furthermore, consumers who prioritize environmentally friendly clothing exhibit a preference for durability in the case of inexpensive items such as T-shirts and trousers, while expecting environmentally friendly materials and ethical production practices in expensive items such as winter jackets. This research provides valuable insights into consumer behaviour and preferences, which can inform the development of sustainability plans within the clothing industry. By understanding the behavioral factors that drive consumer demand for circular and environmentally friendly products, companies can adopt more conscious production and design processes.
  • Martínez Meyer, Marcela Raquel (2010)
    Protein-energy malnutrition and mineral deficiencies are two of the three forms of nutritional deficiencies that affect most developing countries due to inadequate access to food and diets based on a sole crop. Common bean (Phaseolus vulgaris L.) is the staple crop of Nicaragua and it has the potential to improve the nutritional status of the poorest group of the nation. Its high content of both protein and nonhaem iron provides many nutrients, but inhibitors also may prevent absorption of iron and zinc by the human consumer. A proper production chain must be followed to ensure the best grain quality for the consumer. To achieve food security, both production and high nutritional content must be maintained. Four nationally important accessions of common bean, with different harvesting dates, were selected to be submitted to two treatments: to evaluate the impact of storage conditions on the end quality of the grain. The duration of the study was six months with sampling every six weeks, and the two treatments were controlled one stored at 40°C and 75 RH %, and the other was stored in in-situ conditions. Proximate and mineral composition was evaluated as well as tannin, phytate and bioavailability. Significant differences among different accessions were found, being the most significant in protein, Fe and Zn content, tannins and phytate. Protein values ranged from 21-23%. Iron content was 61-81 mg/kg but only 3-4% was bioavailable. Zinc content was 21-25 mg/kg and 10-12% was bioavailable. The concentration of phytate ranged from 8.6-9.6 mg/g while tannin values ranged within 37.7-43.8 mg/g. Storage at high temperatures was demonstrated to have an impact on certain nutritional compounds and proved detrimental to final grain quality. Soluble sugar content and tannin content decreased after six months in both storage conditions, IDF decreased in the in-situ and SDF in the stress. The iron content and bioavailability in INTA Biofortificado were not as outstanding as expected, so experiments should be conducted to compare its iron uptake and delivery with other cultivars.
  • Jokinen, Joel (2024)
    The existence of the markets for products and services, that are enchanted with attributes of ecological sustainability for added value is contingent to consumer trust in green advertising. The paramount importance of consumer trust is due to the nature of these attributes. They are not tangible features, that can be validated or experienced, instead green attributes are invisible and exist solely through consumer’s confidence in the claims that argue for them. Therefore, consumers must rely on evidence external to the attribute itself, such as their perception of promoter’s credibility, integrity, and benevolence, to construe their willingness to depend on the advertisement. This research explored contextual antecedents to consumer trust in Finnish food industry’s green advertising by conducting seven semi-structured interviews. Thematic analysis identified three interlinked themes: perceived disconnect between company motives and sustainability; Finnishness as an indicator for quality, purity and environmentality; and trust in public institutions. The overarching theme linking each was the values, beliefs, and meanings participants associated Finland and Finnishness that related to their perceived trust in green advertising. Contextual antecedents to trust in green advertising found were trust in institutions’ ability to control and monitor companies, and the positive meanings participants associated with national context. The study found that trust in institutions is important in forming a stable trust between consumer’s and green markets. Furthermore, the values and norms within national context that relate to perceived quality and environmental values can play a significant role in how consumers trust green attributes promoted in green advertising
  • Gaddis, Jonathan Andrew (2021)
    The purpose of this study is to explore the economic and operational environment factors that are contributing to the development of the secondhand smartphone market. The secondhand smartphone market is a fascinating subject. The market is relatively young, only coming into existence in the last eighteen years after the introduction of the first smartphones. However, it is in recent years that the market has seen massive growth and is considered to hold a great amount of potential for further growth. The case of secondhand smartphones and its growth are intriguing from a circular economy perspective. The example that smartphones represent for product life extension, added value creation and circular flows of consumption via systems of recycling, refurbishing and reselling offer insight into the potential of circular economy frameworks for other industries and product categories. Seeking to understand what factors are contributing to the secondhand smartphone markets development also offers insights for actors, such as businesses, policy makers and academics. Such research enables the various actors to better understand the dynamics of their operating environment. Essentially, understanding what factors are contributing to the market’s development allows actors to make more informed decisions, to develop sound strategy and to allocate resources. This study was conducted as a combination quantitative and qualitative research. A quantitative approach has allowed for the sampling of a population of industry actors and to measure specific concepts, such as economic factors, via a survey. With the procurement of such data statistical analysis has been applied to understand the frequencies, correlations, and significance of the specific concepts under measurement. A qualitative approach has allowed for a more in-depth understanding and context of the survey results or where the survey results have been minimal. The results show a tendency for the business environment to be populated by companies that are vertically integrated, relatively new enterprises and have relatively small annual revenues. Additionally, the results show several clear factors that are contributing to the secondhand market’s development. The factors highlighted include the following: - The price of wholesale stock is not the main point of supply competition. With other sales terms playing such as available volumes, payment terms and stock quality playing a major role in terms of competition. - The improvement over time in the availability of smartphone devices on the wholesale market. - The strong role of relationships and developing long term partnerships. - The low barriers to entry and ease of acquiring secondhand smartphones on the wholesale market. - The growth in business networks and the need for specialization in business acumen and establishing industry wide standards. - Repairability of new models of smartphones is critical to growth and the protectionist position of OEMs. The finding paints a picture of a business environment that has low barriers to entry, generally localized small players.
  • Puonti, Petteri (2023)
    Punkkivälitteiset patogeenit (PVP) ovat yleisimpiä zoonoottisten tartuntojen aiheuttajia Suomessa. Tautitaakkaan vaikuttavat erityisesti Borrelia burgdorferi sensu lato -bakteerien (BBSL) ja puutiaisaivokuumeviruksen (TBEV) aiheuttamat tartunnat. Molemmat ovat lisääntyneet Suomessa viime vuosikymmeninä. Tapausten lisääntymisen voi pääosin laskea taudinaiheuttajien päävektorien, puutiaisen (Ixodes ricinus) ja taigapunkin (I. persulcatus), levittäytymisen ansioksi. Ulkoloisina punkit välittävät tauteja useisiin selkärankaisiin ruokinnan yhteydessä. Ankarat talvet ovat rajoittaneet punkkien levittäytymistä pohjoiseen, mutta ilmastonmuutoksen aiheuttamat leudommat talvikelit ovat edistäneet valloitusretkeä uusille alueille. Vaikka sopiva ilmasto on olennaista punkkien esiintyvyydelle, vaikuttaa punkkien isäntälajiston rakenne mitä luultavimmin punkkien ja PVP:ien yleisyyteen paikallisella tasolla. Tässä tutkielmassa punkkeja kerättiin 6 aitausalueelta ja niiden ympäristöstä. Samoilta alueilta määritettiin lisäksi piennisäkkäiden ja hirvieläinten määrät. Koska aitaukset ja niiden ympäristöt luultavasti edustavat samankaltaista ilmastoa, pyrittiin tutkielmassa tutkia, kuinka punkki-isäntiin liittyvät tekijät vaikuttavat punkkien ja PVP:ien esiintyvyyteen. TBEV-positiivisen poolin sekä TBEV-vasta-aineita kantavien piennisäkkäiden perusteella Hangossa varmistettiin mahdollisesti uusi TBEV pesäke. Aitausten, piennisäkäsmäärien ja hirvieläintiheyksien pohjilta luotiin yleistettyjä lineaarisia sekamalleja (GLMM) selittämään punkkien ja PVP:ien esiintyvyyttä tutkimusalueilla. TBEV jätettiin mallinnuksen ulkopuolelle pienen otoskoon takia. Hirvieläintiheydet olivat erittäin merkitsevä punkkien esiintyvyyteen vaikuttava tekijä. BBSL:n yleisyyteen ei yksikään tekijä vaikuttanut merkitsevällä tasolla – mahdollisena syynä piennisäkäspopulaatioiden muutoksen viiveellinen heijastuminen kerättyjen punkkien tartunta-asteeseen.
  • Qin, Kaiyue Jr (2020)
    Strawberries (Fragaria sp.) are perennial plants that belong to Rosaceae family. According to flowering habit, strawberries are classified as seasonal flowering and perpetual flowering strawberries. Environmental factors regulate flowering in plants. Among them, photoperiod and temperature are two important cues to affect flowering in strawberries. Besides, FT is a general flowering activator in many plant species. This thesis explored the flowering habits and FT expression level of two diploid strawberries F. bucharica and F. nilgerrensis under short and long day at cool temperature at 11 °C. The results were compared with F. vesca which has been studied earlier. After 2, 4 and 6 weeks of cool temperature (11 °C) treatment, all F. vesca and the majority of F. bucharica flowered regardless of photoperiod. As for F. nilgerrensis, there was no floral induction under SD and 20 % flowering rate after 6 weeks of LD treatment. After 4 weeks of the treatment, the expression of FT was down-regulated in F. vesca and F. bucharica compared with control groups under long day at 20 °C. In conclusion, the cool temperature at 11 °C induced flowering both in F. vesca and F. bucharica. The photoperiod affected flowering in F. vesca, while not in F. bucharica. As for F. nilgerrensis, the treatments were not strongly inductive for flowering. It may need more time for floral induction. The FT1 expression was down regulated after 4-week cool temperature treatments in F. vesca and F. bucharica, which was negatively correlated with flower induction. The photoperiod and temperature significantly affect branch crown formation in F. nilgerrensis, while the temperature had significant effects on runner formation and leaf formation in these three species.
  • Nisén, Pia (2014)
    This study focuses on understanding the relationship between organic wine production and economic performance. The aim of this study is to clarify, what are the economic impacts that result from the conversion of wine production from conventional to organic. This is an interesting topic to be explored in more detail because despite the increasing demand of organic wine and share of vineyard area used for organic winemaking, the economic consequences of the conversion are still somewhat unclear. Understanding the economic impacts of the conversion process is very important for wine producers from an economic perspective and contributes to an up-to-date picture of the organic wine industry´s economic performance also for the scientific field. The theoretical framework of the study was built in order to investigate the relationship between environmental responsibility and economic performance. The environmental impacts of organic wine production have so far not been scientifically proved but the organic production is widely viewed as an environmentally sustainable way of producing wine. The theoretical review showed that environmentally responsible production may cause both direct cost impacts and also indirect cost and revenue impacts on the economy. Moreover, the net impact creates the final economic performance and influences the success of a company. The study is based on an empirical approach focusing on understanding an economic phenomenon in its real-life context. The data is collected from representatives of organic wine estates from different parts of the world, who have experience of the conversion from conventional to organic wine production. The empirical study was implemented during fall 2012 in two parts. The first dataset was collected through a survey sent via e-mail and the second dataset was through interviews that were organized in one of the studied estates. Both parts of the data collection were based on a qualitative semi-structured questionnaire. The questionnaire consisted of five sections, which all together covered four themes: vineyard, cellar, wine and business aspects. To accomplish the objectives of the study, first the focus was to understand the impacts of the conversion of production from conventional to organic on a wine estate in general. After this the impacts were categorized according to economic performance. The changes were classified into positive and negative cost and revenue impacts by using the existing theoretical knowledge about how environmental responsibility may affect a company´s economic performance. The findings indicated that most of the cost impacts, positive as well as negative, occurred in the early parts of the production chain, in vineyard and cellar procedures. The strongest cost increase was observed in the vineyard production processes, and slightly decreasing level of cost occurred in cellar production process. Varying revenue impacts were naturally indicated more frequently in later procedures, in wine and business themes. In overall, cost effects were considered both negative and positive, but the revenue impacts were mainly positive. Moreover, the cost impacts where more obvious, especially in the vineyard processes, than the changes that had impacts on revenue. Still any significant conclusions about net economic performance cannot be drawn because the findings do not offer any exact information on the magnitude of these impacts and the sample size is rather small. In general, the findings of this study seem to be consistent with other studies. This study was, however, able to offer more detailed information on the economic impacts of the conversion process than previous studies. In general, the representatives considered the organic wine business to have much positive potential, yet benefiting from the potential in economic term was little. The organic market is currently developing and growing faster than the conventional wine market, which creates a possibility to find new customers and increase the marketing channels. Still clear differentiation strategy that would potentially allow premium pricing and bring new customer segments was in use by only minority of the estates. Previous studies indicated that certification has an important role in organic wine marketing as well as in ensuring sustainable competition in the markets. Furthermore, organic wine production is a more risky business than the conventional one, and therefore developing insurance arrangements might be a useful mechanism for balancing the risks and an important factor in encouraging new estates to acquire certificates.
  • Aalto, Joonas (2020)
    Yritysvastuullisuus metsäsektorilla on noussut viime vuosina entistä tärkeämmäksi aiheeksi ilmastonmuutoksen ja viimeisimpänä hiilinielukeskustelun takia. Tämä tutkimus tuo lisää tietoa siitä, kuinka metsäyritysten vastuullisuusraportointi on muuttunut ja kuinka YK:n vuonna 2015 lanseeraamat kestävän kehitykset tavoitteet ovat vaikuttaneet metsäyritysten raportointiin. Tutkimuksen tavoitteena on sisällönanalyysiä hyödyntäen selvittää, kuinka suomalaiset metsäyritykset UPM, Stora Enso ja Metsä Group käsittelevät vastuullisuutta raportoinnissaan ja miten se on muuttunut tarkasteluaikavälillä vuosina 2009 – 2018. Lisäksi tutkitaan sitä, kuinka YK:n kestävän kehityksen tavoitteet näkyvät yritysten raportoinnissa ja kuinka yritykset suhtautuvat tavoitteisiin. Tutkimus toteutettiin laadullisena tutkimuksena. Aineisto kerättiin yritysten vuosi- ja vastuullisuusraporteista ja niitä täydennettiin yritysten asiantuntijahaastatteluilla. Analyysin perusteella vastuullisuusraportoinnissa käytetyt peruslähtökohdat pysyivät tarkasteluajanjaksolla samoina, mutta uudemmissa raporteissa oli nähtävillä, että lähtökohdat oli sidottu globaaleihin näkökulmiin paikallisen sidonnaisuuden sijaan. Lisäksi raportoinnissa korostui sidosryhmien merkitys. Yritykset kokivat kestävän kehityksen tavoitteet merkityksellisiksi, mutta ei täysin ongelmattomiksi. Merkittävimmät motiivit liittää kestävän kehityksen tavoitteet raportointiin liittyvät sidosryhmiin sekä mahdollisuuksiin hyödyntää kestävän kehityksen tavoitteita yrityksen vastuullisuusviestinnässä.
  • Lantta, Marja-Leena (2010)
    Increasing societal demands are driving forest industry companies to evaluate the impacts of their business activities more comprehensively. Corporate responsibility (CR) is not a new phenomenon to the industry sector as environmental considerations have been on the agenda of the firms for decades through the use of forest resources. Globalization and relocations of operations overseas have increased the general public's awareness of the societal effects of business. CR of major forest industry corporations has been studied extensively but a research gap was identified in the case of CR in small and medium-sized (SME) Finnish forest industry companies. The significance of SMEs is expected to grow within Finnish forest industry in the future as mechanical forest industry increases its relative importance. Based on literature this study suggests that SMEs should approach CR as a strategic issue, i.e., they should evaluate which aspects of this multidimensional phenomenon can affect the firm's ability to reach its objectives. The relatively limited resources of the firm should be allocated to those strategic CR issues. Empirical primary data was collected by interviewing the line managers of medium-sized Finnish sawmills. The managers were asked to identify sources of competitive advantage within the company, to give their definitions of CR and to discuss the potential of CR as a source of competitive advantage. The findings were congruent with earlier studies on SMEs in other industry fields. The firms often execute CR without identifying it and relate to CR through their key stakeholders (employees, community, customers). The interviewed line managers did not generally perceive CR to have potential as a source of CA. If CR is to be promoted amongst Finnish forest industry SMEs, robust business cases have to be presented to demonstrate the measurable benefits of CR. Practical examples of what CR incorporates in the smaller firm are required. Consumer studies are necessary to discover the value of CR stewardship perceived by the customers.
  • Li, Ning (2009)
    This exploratory study aims to analyze the CR reporting by eleven largest forest products companies in North America. Both annual reports and sustainability reports produced in year 2006 by eleven largest forest products companies in North America were chosen for this very study. To ensure the comparability of the results, the study adopts the similar variables in operationalizations by Routto (2008), who studied the CR reporting of European forest products companies. The methodology applied in the study is content analysis. Mean, T-test and One-way Anova analysis were used in data analysis. Though all the three pillars of CR (economic, environmental, and social) were covered in their CR reporting, the North American companies seem to give more weight to Social Focus, followed by Economic Focus and Environmental Focus respectively, whereas the largest European companies considered Environmental Focus as the most important area, Social Focus the second, whereas Economic Focus was least emphasized. A number of notable differences and similarities between the European companies and the North American companies towards CR reporting were also identified. For example, the North American companies obviously seek for more efforts to co-operate with interest groups and business partners to ensure responsible actions than the European companies. The European companies emphasize energy consumption more frequently than the North American companies. Neither the European companies nor the North American companies perceived environmental welfare at the expense of corporate profits an important element concerning Economic Focus. It would be interesting to note that neither the European companies nor the North American companies considered shareholders, NGOs and forest owners as primary target audience groups in their CR reporting, since the communication benefits were not frequently mentioned for these stakeholder groups. The study also observes some variation of CR practices within a common industrial and cultural environment. The results suggest that the US companies seem to particularly emphasize a number of issues more than the Canadian companies, namely: 1) Business behavior, 2) Social principles & guidelines, 3) Internal communication, 4) Social focus, 5) External communication, and 6) Audience. No significant difference was found concerning Social & ethical accounting and Economic focus between the US companies and the Canadian companies. Sector of Integrated forest products placed notably much more weight on Social & ethical accounting than Sectors of Consumer products and Sector of Pulp & paper & packaging in this study, whereas no other significant difference was indicated by the pair-wise comparison of means between Sector and the nine summative variables respectively. In addition, sustainability reports seem to have much clear focus on environmental-related issues than annual reports, whereas issues concerning Social Focus and External Communication received more attention in annual reports than in sustainability reports. No further significant difference was suggested between Type of report and the nine summative variables in this study. In short, the comparison between the reports by North American companies and those by the European companies showed some regional variations in CR reporting. These regional characteristics include 1) the emphasis on Social Focus by North American companies, and Environmental Focus by European companies, 2) the emphasis on partnership by North American companies, and workplace safety by European companies, 3) the emphasis on employees’ benefits by North American companies, and customers’ benefits by European companies, 4) the emphasis on commitment of top management to CR by North American companies, and existence of CR policy statements by European companies, 5) the emphasis on recycled raw materials by North American companies, and energy consumption by European companies, and 6) the emphasis on profitability by North American companies, and investing to socially/environmentally responsible targets by European companies. Such differences could also be argued to be related to the different institutional arrangements in the regions. The comparison between different sectors suggests that, Sector of Integrated forest products emphasized Social & Ethical Accounting more than Sector of Consumer products and Sector of Pulp & paper & packaging, whereas Sector of Consumer products paid more attention to Economic Focus issues than the other two sectors. The results also suggests that, sustainability reports emphasized Environmental Focus more than annual reports, whereas annual reports clearly focused on Social Focus and External Communication more than sustainability reports.
  • Nippala, Jaakko (2014)
    Corporate social responsibility and sustainability have become increasingly important in modern business practices. The purpose of this study was to examine the corporate social responsibility (CSR) and sustainability practices and perceptions of small and medium-sized forest products companies in North Carolina (NC). These companies have less than 500 employees and most of the forest products companies operating in NC fall into this category. Research was carried out in two parts: first by conducting a content analysis of 22 websites of NC companies and second by conducting twelve semi-structured in-depth interviews with different company representatives to gain a deeper understanding of the practices and perceptions. The most frequently mentioned aspect in the websites was sustainability (48.6%), followed by CSR (19.8%). Most often mentioned CSR practices from the websites were safety and promotion of responsible forestry. Interviews identified social aspects of CSR as the most important for respondents. This is interesting since, according to earlier research, the forest industry tends to emphasize environmental aspects. The main drivers for CSR and sustainability were the owners and, to some extent, customers. Other stakeholders were not identified as important drivers. Interviews revealed that the company size is not really a defining aspect on implementation of CSR and sustainability, but it is instead a company specific initiative. Identifying and describing these effective patterns and practices of CSR and sustainability could help other small businesses create competitive advantages in forest products marketing. These practices can then be used as building blocks for sustainable and responsible business strategy.
  • Lehtinen, Jukka (2015)
    Need for higher productivity motivates and forces farmers to adapt new technological solutions. Global Navigation Satellite Systems (GNSS) have enabled several solutions to increase efficiency specially in field operations in terms of assisted or automatic steering, yield monitoring and precision farming. Accuracy of raw GNSS-data is poor and not suitable for any field operation. Methods to minimize error caused by different sources are in conclusive role to adapt positioning solutions to agriculture and to field operations. Aim of this study was to compare different GNSS correction methods by means of static and dynamic measurements. Results of the measurements occurred that high precision is achievable. Ground Based Augmentation Systems (GBAS) were more precise (RTK base station, AgriVRS and Centerpoint RTX) than Space Based Augmentation Systems (SBAS) (Omnistar G2 and Egnos). RMS values in 8 hour static measurements were between 0.004 and 0.406 m. Autonomic positioning RMS value was 1.014 m. In dynamic measurements scale was from 1.610 m to 0.015 m. Correction methods performed better in relative positioning than in repeating same position in subsequent days. Automatic steering is possible with every correction method. When using paid license corrections accuracy rises. Accuracy should be chosen by need of the field work, for example seeding needs higher accuracy than broadcasting of fertilizer. Due to Northern location of Finland SBAS are not available everywhere. Correction sent from satellite can be blocked for example by tree line. Also radio signal is hard to utilise in data transfer due to scattered field structure. Finland has excellent cellular network. Corrections loaded via cellular to receiver were available in test sites most practically.